For an industry that is increasingly looking for ways in which it can add value, mass-customize and personalize apparel, both small and large-scale embroidery has never been in such demand. Embroidery equipment suppliers are responding by unveiling new technology that is easier and quicker to use than ever before, and the latest developments in software, machinery, threads and backing are likely to make up one of the key areas at the IMB exhibition. This feature rounds-up some of the highlights that visitors to the show can expect to see ― including programmed maintenance, built-in diagnostics, automated bobbin changes and sophisticated software.