As usual MAGIC, one of the largest fashion trade shows in the United States, held 13-16 August in Las Vegas, was crowded and hot. The event attracted over 81,000 attendees, including vendors, buyers, service providers and educational institutions coming from over 40 countries and regions. Dr Sheng Lu, assistant professor at the Department of Fashion and Apparel Studies at the University of Delaware, presents his thoughts from the event regarding the industry outlook and the changing landscape of apparel sourcing.
Industry outlook remains positive but also “disruptive”
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