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July 30, 2010updated 21 Jul 2021 12:42pm

July 2010 management briefing: Size surveys reveal consumers’ changing shape

A growing need to find the best size model for each target population has led to a number of initiatives by companies that support the clothing industry. The data generated can help retailers and brands investigate and improve their current sizing strategies and/or provide them with support in the development of new size offerings or moves into new markets.

A growing need to find the best size model for each target population has led to a number of initiatives by companies that support the clothing industry. The data generated can help retailers and brands investigate and improve their current sizing strategies and/or provide them with support in the development of new size offerings or moves into new markets.

62.28% of the women scanned in the Size USA survey came under the Missy category (defined as all women, ages 26-55). The height distribution for Missy women ranges from 56″ to 73″ tall. Size USA scanned nearly 11,000 individuals across the US. (Credit [TC]2)

67% of the USA’s Missy population weigh between 120 and 180 lbs. (Credit [TC]2)

US Missy Regular women are 62 inches to 67 inches tall and weigh less than160 lbs. They represent 38.98% of the Missy size group and 24.28% of all women scanned in Size USA study. The 41 inch seat measurement is the most common seat size within this size category. (Credit [TC]2)

Despite a common seat distribution, lower body shape of the USA Missy Regular group still varies widely. (Credit [TC]2)

This table (above) shows the average secondary measurements and number of subjects per seat size, and percentage of Missy Regular women each seat size represents. (Credit [TC]2)

 

Average scans of men aged 16-19 and 55-64 years old from the SizeUK survey. (Credit: SizeUK – The UK National Size Survey) 

 

Average shapes of women who think they are a size 16 from the SizeUK survey. (Credit: SizeUK – The UK National Size Survey)

Average scans of women aged 16-19 and 55-64 years old from the SizeUK survey. (Credit: SizeUK – The UK National Size Survey)

Average measurements of men and women from the SizeUK survey. (Credit: SizeUK – The UK National Size Survey)

Percentage of men and women who can be classified as underweight, normal, overweight or obese based on BMI (body mass ndex) from the SizeUK survey. (Credit: SizeUK – The UK National Size Survey)

Comparisons between averages for women found in SizeUK and SizeUSA surveys. (Credit: SizeUK – The UK National Size Survey) 

The rest of this month’s management briefing can be found here.

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