The Bobbin Group of Miller Freeman isputting the finishing touches on what should be an outstanding Bobbin Americas event thisfall, and one that Bobbin and La Bobina magazines are proud to sponsor.

David Letterman surely could find a cleverway to describe the "Top 10 Reasons to Attend Bobbin Americas," but for yourreading enjoyment, it's probably better that I play the straight man (woman). So here's asneak preview of the show and my personal picks of its highlights:

No. 10: Bobbin Americas isthe largest sewn products event for the Western Hemisphere this year, and the networkingmecca for our industry.

No. 9: To be held Sept.30-Oct. 2 in Atlanta, GA, the show is expected to attract up to 800 exhibiting companiesrepresenting the entire supply chain and more than 12,000 apparel and sewn productsexecutives, making it a must-attend event.

No. 8: Bobbin Americaswill showcase an entire range of equipment, technology, software and services - from CADand pre-production to sewing machines to warehouse and distribution systems - all theessentials to improve your operations.

No. 7: The show willinclude two distinct sections in addition to equipment and technology. With a nod toglobal production, the industry's fastest-growing Production Sourcing Expo will includerepresentatives from Colombia, Mexico, Costa Rica, Guatemala, Trinidad and Tobago, theUnited States and more.

No. 6: Complementing theproduction section will be the Fabric Sourcing Expo. Co-sponsored by the American TextileManufacturers Institute (ATMI), it will feature a great variety of fabric resources andrelated services.

No. 5: The AmericanApparel Manufacturers Association (AAMA) and its Associate Member Congress (AMC) areco-sponsors of Bobbin Americas, and will host their annual convention alongside the show.

No. 4: A full day ofpre-show workshops will be held on Sept. 29 and more than 50 educational sessions will beheld in total, with targeted session tracks ranging from supply chain management toinformation technology to next generation manufacturing strategies.

No. 3: An all-new openingkeynote presentation will take place on Sept. 30. "Retailers Speak: Emerging Trendsin Supply Chain Management" will play host to a panel of invited leading retailers,including Wal-Mart, Sears and Federated Stores, who will address the evolvingrelationships between vendors and their suppliers. The Quick Response Leadership Committee(QRLC) of the AAMA is co-sponsor of this dynamic program.

No. 2: "Speeding NewProducts to Market - Improving Product Development Through the Use of Processes andTechnology" is this year's TAC Breakfast presentation, produced by the TechnicalAdvisory Committee (TAC) of AAMA. Major producers including The Limited, VF Corp., PerryManufacturing, L.L. Bean and Kellwood Co. will share case studies of their productdevelopment processes. The program, on Oct. 1, also will feature a live technologydemonstration, plus a glimpse into the future of product development.

No. 1: Who's who in ourindustry will gather on the evening before Bobbin Americas' opening (Sept. 29) for a trulyworthy cause: The American Apparel Education Foundation. Guests will meet and greet for anhour and a half at an elegant cocktail party and then have the option of continuing on toa special show called "Capitol Steps." This nationally acclaimed politicalsatire troupe has performed for many of its own "targets," including the pastfour U.S. presidents. But aside from the fun, the event is about supporting the futureleaders of our industry. Funds raised during the evening will be used to supportspecialized college-level curricula in apparel manufacturing technology and management.The foundation was established in 1966 by the Education Committee of the AAMA (now knownas the Professional Leadership Council) and since 1974 has raised more than $2 million.

Look for more Bobbin Americas' previewinformation in the next two issues of Bobbin. Until then, mark your calendar and getregistered by calling tel. 800-789-2223 or visiting the Bobbin Web site at www.bobbin.com.