Moves by Nike and Adidas to turbocharge their footwear supply chains through robotics and automated factories are not only set to shake up the athletic wear market but also position it for more full-price selling and reduced input costs, analysts say. And they believe the sector is already on the verge of this tectonic shift.
Subscribe to Just Style
Join over 70,000 apparel industry professionals by unlocking full access for just $1 (plus VAT if applicable)
Already a Member? LOGIN HERE
Just Style membership gives you:
- Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
- Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
- Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships
70% of the apparel and textile companies in the Forbes Global 2000 use Just Style