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  1. Analysis
June 12, 2017

Need for speed turbocharges footwear supply chains

Moves by Nike and Adidas to turbocharge their footwear supply chains through robotics and automated factories are not only set to shake up the athletic wear market but also position it for more full-price selling and reduced input costs, analysts say. And they believe the sector is already on the verge of this tectonic shift.

By Leonie Barrie

Moves by Nike and Adidas to turbocharge their footwear supply chains through robotics and automated factories are not only set to shake up the athletic wear market but also position it for more full-price selling and reduced input costs, analysts say. And they believe the sector is already on the verge of this tectonic shift.

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