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  1. Analysis
August 11, 2022

North America hiring boom in apparel artificial intelligence roles

Some parts of the world are investing more heavily in artificial intelligence roles than others, with apparel seeing a boom, new data shows.

By Data Journalism Team

North America extended its dominance for artificial intelligence (AI) hiring among apparel industry companies in the three months ending June.

The number of roles in North America made up 47.2% of total AI jobs, up from 33.2% in the same quarter last year.

That was followed by Asia-Pacific, which saw a -1.6 year-on-year percentage point change in AI roles.

The figures are compiled by GlobalData, which tracks the number of new job postings from key companies in various sectors over time. Using textual analysis, these job advertisements are then classified thematically.

GlobalData's thematic approach to sector activity seeks to group key company information by topic to see which companies are best placed to weather the disruptions coming to their industries.

These key themes, which include artificial intelligence in apparel, are chosen to cover "any issue that keeps a CEO awake at night".

By tracking them across job advertisements it allows us to see which companies are leading the way on specific issues and which are dragging their heels - and importantly where the market is expanding and contracting.

Which countries are seeing the most growth for AI job ads in the apparel industry?

The fastest growing country was the United States, which saw 33.2% of all AI job adverts in the three months ending June 2021, increasing to 47.2% in the three months ending June this year.

That was followed by India (up 3.8 percentage points), Germany (1.3), and Belgium (0.1).

The top country for artificial intelligence roles in the apparel industry is the United States which saw 47.2% of all roles advertised in the three months ending June.

Which cities and locations are the biggest hubs for artificial intelligence workers in the apparel industry?

Some 12.5% of all apparel industry artificial intelligence roles were advertised in San Francisco (United States) in the three months ending June.

That was followed by York (United States) with 6.6%, Paris (France) with 5.2%, and Portland (United States) with 3.6%.

Mentions of artificial intelligence within the filings of companies in the fashion industry fell 36% between the first and second quarters of 2022.

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