2018 is set to be a year in which disruptive trends that have been on the horizon start to become the norm for the apparel industry and its supply chain, according to first feedback from a panel of executives consulted by just-style. This includes more orders in smaller quantities and shorter lead times, the pressures of e-commerce and fast fashion, digitalisation of the value chain, slow sales and rising costs. But facing up to these challenges also presents opportunities for retailers, brands and their suppliers to rethink their business models and find new ways to become relevant.