Imagine a group of retailerson safari in Africa, walking through the jungle. It soon becomes obvious that they arebeing stalked by a very hungry lion. The guide has disappeared over the horizon with thegun, and they are all alone. As the lion gets nearer it becomes inevitable that theretailers will become supper for the lion. As they face this beast all sorts of improbableideas flash through their minds as to how to save themselves. Suddenly one of theretailers takes his pack off his back and puts his running shoes on.'You'rewasting your time, you will never outrun the lion' one says. He replies, 'Idon't have to outrun the lion, I just have to outrun the rest of you'.