Survey Reveals 58 Percent of IndustryExecutives to Pursue Acquisition or Merger in '99 With heavy competition from a variety offronts - including the Internet, direct mail, start-ups, new alliances and internationalentities - large retail organizations are looking to identify more competitive ways toachieve operational cost efficiencies, while quickly and dramatically expanding marketshare and their customer bases, according to a new study of 100 senior-level U.S. retailexecutives by consulting firm KPMG LLP.