A new report, "European Market Futures: Mapping the Changing Consumer Environment", explains that a combination of economic and social trends occurring across Europe will alter the way that we live and the way that we shop says Retail Intelligence. Our lifestyles are changing and, although there are still vast differences between countries (for example, Germany has a GDP 46 times that of Hungary), these trends are moving European markets in the same direction. As lifestyles converge we will see increasing similarities in consumer demand for products and shopping environments.