Established thinking in the Apparel, Footwear and Textile industries needs revisiting. Most entrepreneurs, when asked why they started their own company, will reply that they wanted to direct a company as they saw fit- to make their own decisions. Autonomous as it sound's, external market dynamics still play a fundamental part in the decision-making process. All too often these dynamics are assumed to point to only one possible outcome as businesses follow the status-quo in order to impress the stock market and secure funding.