Supergroup Plc, the fast-growing UK fashion retailer that owns the Superdry youth clothing brand, hopes it has silenced its critics by more than doubling its profits in the first year since its stock market flotation.

The retailer and wholesaler, which also owns the 77Breed and SurfCo California brands, said pre-tax profits in the 12 months to 1 May soared 110% to GBP47.3m (US$75.4m), up from GBP22.5m the year before. Revenue rose 71% to GBP237.9m, compared with GBP139.4 last time.

Even more importantly, the pick-up in trading in the first ten weeks of its new financial year is seen as further evidence that SuperGroup is back on track.

But worries continue to persist over the possible limited shelf-life of its heavily branded steetwear - despite the company's assertions that it is developing a lifestyle brand with plans to move into tailoring, fragrance, optics, and accessories like belts and bags.

Here's what the analysts have to say:

Freddie George, Seymour Pierce
Results have come in better than expected. Results benefited from 71% sales growth, increased participation of the internet, which now accounts for 8% of sales, and a positive sales mix toward the higher margin autumn ranges. The company sensibly passed on the dividend in view of the cost of accelerating expansion in Europe and the cost of developing the flagship store.

Current year has started well. Sales in the ten weeks to 10 July are reported to have increased by 56% (retail +48%, wholesale +75%). The company remains on track to open 20 outlets in the UK with the bulk being opened before Christmas, and up to 50 overseas franchise outlets. The company has also launched a Dutch website in the quarter, following the development of sites in France, Germany and Belgium.

Nick Bubb, Arden Partners
SuperGruoup has done us proud, reporting a strong pick-up in recent trading to show the SuperDry brand is alive and kicking. It is only three weeks since the last update...but the key news is that the last three weeks have also been strong. The year has got off to a good start and we think group profit before tax is on track for GBP70m, despite input cost pressures.

John Stevenson, Peel Hunt
We view this as a solid performance given recent weeks have seen warm weather and markdowns across the high street, two factors that have not favoured SuperGroup historically. While sceptics will still point to UK like-for-like sales being subdued, the pick-up in trading is hardly consistent with a brand in collapse.

Andrew Wade, Numis Securities
SuperGroup remains a contentious stock, and we remain  concerned that we can find no precedent for a UK brand successfully combining longevity with selling overtly branded fashion to the mass market. Regardless, with EPS set to grow at over 30% this year we remain positive, encouraged by the quality of the product, unique price point, and scope for range extension.