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  1. Analysis
August 30, 2012

What’s in store for US back-to-school sales?

Analysts are forecasting a mixed bag of back-to-school sales this year, with the stagnant economy expected to weigh on demand for apparel and footwear, but falling cotton prices, promotions and tax holidays likely to provide some respite. As usual there will be winners and losers, but which retailers are likely to fare best in their second biggest selling season of the year? Katie Smith reports.

Analysts are forecasting a mixed bag of back-to-school sales this year, with the stagnant economy expected to weigh on demand for apparel and footwear, but falling cotton prices, promotions and tax holidays likely to provide some respite. As usual there will be winners and losers, but which retailers are likely to fare best in their second biggest selling season of the year? Katie Smith reports.

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