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Ayako Homma

Articles by Ayako Homma

The new Nike Soho store aims to transform retail with digital services, allowing highly-trained store experts to tailor experiences to consumers' performance needsWhy US sporting goods retailers are struggling 30 March 2017

Despite strong growth in US sportswear sales, sporting goods retailers are struggling as consumers change their purchasing habits, sportswear brands focus more on direct channels, and new players enter the market. Ayako Homma, senior research analyst for apparel and footwear at Euromonitor International, takes a closer look.

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