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Bernadette Kissane

Articles by Bernadette Kissane

Arket marks a move away from H&M's fast fashion towards a What Arket reveals about H&M's new direction 21 June 2017

H&M’s new Arket concept is quite unlike anything previously seen from the retailer. Rather than adopt a faster sourcing strategy, the company has opted to introduce a new brand to cater to shifts in consumer behaviour and progress towards a more sustainable business model. Bernadette Kissane, senior analyst for apparel and footwear at Euromonitor International, takes a closer look.


The newly-opened Adidas flagship NYC 5th Avenue storeHow Adidas is picking up the pace in the US 22 December 2016

Sportswear giant Adidas is gaining traction in the US – the largest sportswear market in the world. Bernadette Kissane, senior research analyst for apparel and footwear at Euromonitor International, looks at how the company can maintain momentum and further expand its presence in this core country.


Primark's non-transactional websiteIs there more to Primark's woes than the weather? 27 September 2016

A warm winter and a cold spring have been blamed for a fall in sales at value fashion retailer Primark. But its lack of e-commerce also leaves it without the flexibility to highlight more transitional ranges and weather appropriate collections online, according to Bernadette Kissane, senior analyst for apparel and footwear at Euromonitor International.


Sportswear is fast becoming a core category for Victoria's SecretWhy Victoria's Secret is ditching swimwear for gymwear 1 July 2016

Victoria's Secret is preparing to take its fitness performance to the next level after deciding to ditch beachwear and focus on sportswear instead. Bernadette Kissane, senior analyst for apparel and footwear at Euromonitor International, looks at why it is departing a category it dominated. 


Aggressive expansion plans have fuelled Zalando's sales growthFocus: Zalando - profit is so last season 30 September 2015

Latest first-half results for Berlin-based fashion e-tailer Zalando highlighted revenue up 32% to EUR1.4bn (US$1.6bn), while profit margins dipped to 3.5% from 6% the previous year. In order to maintain growth momentum, where should the business focus its attention? asks Bernadette Kissane, apparel and footwear analyst at Euromonitor International.


Millennial consumers shop across more than one sales channel and multiple devicesMind the Gap: Can the brand reclaim its iconic status? 30 June 2015

The latest string of financial reports paint a very dull picture for the mid-market fashion industry in the US, writes Bernadette Kissane, apparel and footwear analyst at Euromonitor International. In particular, she asks, can the all-American Gap brand reclaim its iconic status?


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