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GlobalData Consumer

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All products are labelled with QR codes that connect to digital screens and can be scanned to unlock additional contentBurberry trials social retail in China 14 August 2020

British luxury clothing and accessories brand Burberry has opened its first "social retail store" in Shenzhen, China's technology hub, as a way to attract young and tech-savvy consumers, save profits, and stay ahead of the competition in pandemic times.

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