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Lorna Hennelly

Articles by Lorna Hennelly

Jeans manufacturers are innovating and adapting to new consumer needsJeans sales rally amid competitive athleisure landscape 31 August 2018

Despite the impact of the athleisure trend on sales of jeans, latest figures show the category has continued to post absolute value growth as manufacturers continue to innovate and adapt to evolving consumer needs. Lorna Hennelly, beauty and fashion analyst and Marguerite LeRolland, beauty and fashion consultant at market research provider Euromonitor International look at how the sector is shaping up.

There has been a resurgence in demand for rigid, retro-style denimSpotlight on jeans – Denim bounces back 29 March 2018

In an effort to compete against athleisure, jeans manufacturers are innovating and adapting to evolving consumer needs. Lorna Hennelly, beauty and fashion analyst at market research provider Euromonitor International, takes a closer look.

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