just-style authors and correspondents

Malcolm Newbery and Yvonne Haschka

Articles by Malcolm Newbery and Yvonne Haschka

'See now, buy now' is a disruptive business model that promises consumers they can have the garments they see on designer catwalk shows instantlyWhat 'see now, buy now' means for the supply chain 10 October 2018

A phenomenon is exciting and confusing the fashion world in equal measures: ‘See now, buy now’ (SNBN). But is it a mould-breaking departure for the industry or a bit of marketing publicity? And what does it mean for the supply chain?


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