just-style authors and correspondents

Malcolm Newbery and Yvonne Haschka

Articles by Malcolm Newbery and Yvonne Haschka

'See now, buy now' is a disruptive business model that promises consumers they can have the garments they see on designer catwalk shows instantlyWhat 'see now, buy now' means for the fashion supply chain 10 October 2018

A phenomenon is exciting and confusing the fashion world in equal measures. 'See now, buy now' promises consumers they can have the garments they see on designer catwalk shows instantly. No need to wait. But is it a mould-breaking departure for the industry or a bit of marketing publicity? And what does it mean for the supply chain?


just-style homepage



Forgot your password?