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Natalie Kaucic and Dr Sheng Lu

Articles by Natalie Kaucic and Dr Sheng Lu

The number of sustainable apparel items available worldwide reached 353,817 SKUs in 2018A deep dive into the global market for sustainable apparel 28 May 2019

Consumers' growing awareness of the environmental impact of the fashion industry has created a fast-growing market for "sustainable apparel" around the world. But while it is easy to find brands that claim to be eco-friendly or are produced in a sustainable way, what characterises the sector in terms of the top sellers, market size, and retail merchandising strategies? Natalie Kaucic and Dr Sheng Lu from the University of Delaware take a look.


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