From Field to Shelf

From Field to Shelf

By: Robert P Antoshak

Regular opinion about the global market for cotton, textiles and apparel, and how it impacts on the supply chain from the field to the shelf. By industry consultant Robert P Antoshak, managing director of Olah Inc.



From Field to Shelf – Will a troubled presidential transition add to apparel industry woes? 16 Nov 2020

The US apparel industry faces many problems these days – not least of which are a potentially turbulent transition to the Biden Administration and the ongoing impact of the coronavirus pandemic. By industry consultant Robert Antoshak, and Fashion+Sustainability advisor Thomasine Dolan Dow.


From Field to Shelf – US political divisions complicate fashion's future 20 Oct 2020

Forecasting the future is always difficult. But during days of extreme challenges, a look ahead is more important than ever. Here, industry consultant Robert Antoshak shares his thoughts on American politics, the economy, and the outlook for the future.


From Field to Shelf – Should the denim industry worry about knitwear? 15 Sep 2020

Anecdotal evidence suggests consumer demand for mass-market jeans has plummeted during the Covid pandemic. In contrast, demand for knitwear – including cotton T-shirts, knitted shirts and sweatpants – has increased as comfort becomes king. Robert Antoshak, managing director of Olah Inc, crunches the numbers to find out more.


From Field to Shelf – The great masking of America 11 Aug 2020

A shortage of personal protective equipment (PPE), including face masks, triggered by the global coronavirus (Covid-19) pandemic has prompted US domestic textile companies to mobilise their production facilities and supply chains to fill the void. Here's the story of Vidalia Mills – by industry consultant Robert Antoshak, who helped oversee the project.


From Field to Shelf – Selling garments should never be the same 10 Jun 2020

As an industry we keep repeating ourselves: making the same mistakes over and over again. Twenty-five years ago, the pain was felt in America. Today it's suffered in Bangladesh. We must acknowledge that it's time for a change. The old model has overstayed its welcome and outlived its usefulness. It should be scrapped for something better. By Robert Antoshak, managing director of Olah Inc.


From Field to Shelf – Now is the time for NGOs to up their game 12 May 2020

If non-governmental organisations (NGOs) wish to remain relevant – and productive – they need to press their case now. Otherwise the fashion industry will go back to its old ways of doing business in a post-Covid world, says Robert Antoshak, managing director of Olah Inc.


From Field to Shelf – The apparel industry is about to change 15 Apr 2020

Pondering the future of the apparel industry, Robert Antoshak, managing director of Olah Inc notes: We can take one path which points us toward a more promising future, or we can choose a second path that simply repeats the mistakes of the past.


From Field to Shelf – Does coronavirus mark the end of globalisation? 1 Apr 2020

Are we witnessing the end of globalisation? The simple answer is no. But there is a more nuanced response: globalisation will survive, but it will be different from what we've known, believes Robert Antoshak, managing director at Olah Inc.


From Field to Shelf – Why is cotton always the industry punch bag? 14 Feb 2020

Having worked in the cotton industry for many years (including as a consultant to BASF's e3 sustainable cotton programme), one of the things I've noticed about clothing brands is that when pressed on sustainable production they almost always blame cotton for their woes, writes Robert Antoshak, managing director at Olah Inc. Why is this?


From Field to Shelf – Global apparel prices rise under Trump's trade war 23 Dec 2019

An effect of the US-China trade war is that prices on imports into the US have gone up. But not just those from China – the cost of apparel sold to American importers from countries other than China has also risen. Robert Antoshak, managing director at Olah Inc, ponders the implications.


From Field to Shelf – Sustainability is fast fashion’s Achilles heel 22 Nov 2019

Fast Fashion may be a successful way of operating in today's hyper-competitive market, but it has a glaring weakness: sustainability. Moreover, two aspects of sustainability – environmental impact and worker well-being – are often buried under greenwashed marketing and feel-good statistics. And according to Robert Antoshak, managing director at Olah Inc, that's where the seeds of fast fashion's demise have taken root.


From Field to Shelf – So, is near-shoring a thing? 21 Oct 2019

Hot on the heels of a new survey into sustainable sourcing, Robert Antoshak, managing director at Olah Inc offers his take on some of the key findings – and suggests a knock-on effect will see more companies take another look at sourcing closer to the consumer.


From Field to Shelf – US cotton pays the price for Trump's trade war 20 Aug 2019

There have always been daunting challenges for the US cotton industry – only now the stakes are higher thanks to US trade policy. And even if there's a truce in the US-China trade war, permanent damage may have already been done, according to industry consultant Robert Antoshak, managing director at Olah Inc.


From Field to Shelf – Trade wars hit as apparel loses its appeal 30 Jul 2019

The trade struggle between the US and China coincides with a changing apparel market that is getting more complicated and confusing to navigate, writes Robert P Antoshak, managing director of Olah Inc.


From Field to Shelf – Welcome to Trade Wars. I wish it were only a movie 30 May 2019

We're looking at a significant readjustment of trade relations between the US and China. Get used to it, writes Robert P Antoshak, managing director of Olah Inc.


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