Here is a list of ten important considerations for international retailers looking to do business in the emerging Chinese retail market. The trends were presented by Brenda Wang, the managing director of Brandxcel, at the recent UKFT Seminar 'China: Today's source; Tomorrow's Market'.

1. Chinese clothing sales increased 21.2% in 2008, with branded fashion and fast fashion leading the way. Around 80% of clothing is bought for Chinese consumers above the age of 20.

2. 71% of China's wealth is concentrated in southern and coastal areas. The highest monthly household budgets are held by those living in the four 1st tier cities of Beijing, Shanghai, Guangzhou and Shenzen.

3. Key shopping destinations in Beijing include Shin Kong Place, Joy City, Sogo, The Village and Scitech Outlet Mall. In Shanghai, meanwhile, the most popular malls include Plaza 66, Raffles City, Parkson and Xintiandi.

4. Department stores represent 54% of the main distribution channels for fashion in China, with clothing and footwear stores selling 29% and Internet retailing comprising 4%.

5. Clothing is China's biggest online purchased category, representing over half of the country's e-commerce transactions.

6. Men's apparel is the highest growth clothing product category in China, growing at a rate of nearly 20%, trailed by women's and children's wear.

7. China has a population of 1.3bn, and the spending power of Chinese women alone is expected to reach US$216bn during the next decade.

8. International brands still dominate the high-end market in China, while domestic brands like Li Ning have a bigger share of the mid to low end market, more driven by function. Household brand names include Louis Vuitton, Dunhill, Zara, Nike, Coach, Vero Moda, Li Ning and Belle.

9. Options for retailers expanding to China include directly operated stores, selling direct to retailers, going through a distributor, franchising, wholesaling or e-commerce.

10. Wang believes the key consideration for entering the Chinese retail market is to have a long-term commitment. She says there is no point in just opening five stores, as that's what everyone else is doing. She also says that "guanxi" - meaning relationships - is key to success.