UK retailer Marks and Spencer is hoping its new CEO's strengths in marketing and international business will compensate for his lack of experience selling clothes.

M&S' current boss Sir Stuart Rose told media today he was thrilled to appoint Marc Bolland to the position he will vacate next year.

"Marc Bolland has got the youth, he's got the energy and he's got the will to want to do it," Sir Stuart said.

While Bolland's start date and pay package are not being reported, upon his arrival Sir Stuart will remain as executive chairman no later than July 2011, having joined M&S five years ago.

"When everybody's happy I will move on," Sir Stuart said.

Bolland, meanwhile, has spent the past three years as chief executive of supermarket chain Morrisons. Prior to that he was chief operating officer and executive board member at Heineken NV based in the Netherlands.

He has a reputation for shrewd marketing tactics and being tough but fair with suppliers. "It would disappoint me if he was soft with suppliers," Sir Stuart said.

Sir Stuart also said that Bolland's lack of experience selling clothes "didn't bother him", saying he was the right candidate to handle M&S' international growth.

"There will be a need to appraise the strategy and move forward," Sir Stuart added.

The company had hoped an internal candidate may emerge for the role, but Sir Stuart said speculated internal suitors, including John Dixon, were still excited at Bolland's appointment.

"The board is delighted we've acquired the talent of Marc Bolland. All-in-all its a win-win and we're looking forward to getting started," Sir Stuart added.

M&S shares soared 6.44% to 392 pence on the London Stock Exchange following this morning's (18 November) announcement.