Adidas Group

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Adidas poised to thrive in a competitive landscape

Despite a number of difficult years, Adidas is back on track. The company's strong performance has been helped by the health of the global s...

Need for speed turbocharges footwear supply chains

Moves by Nike and Adidas to turbocharge their footwear supply chains through robotics and automated factories are not only set to shake up t...

Michelle Russell | 22 Mar 2017

First feedback on last week's launch of the Corporate Human Rights Benchmark has welcomed the move – but warns against drawing conclusions too quickly and highlights a number of critical issues such as the quality and credibility of information, governance and price pressures.

Bernadette Kissane | 22 Dec 2016

Sportswear giant Adidas is gaining traction in the US – the largest sportswear market in the world. Bernadette Kissane, senior research analyst for apparel and footwear at Euromonitor International, looks at how the company can maintain momentum and further expand its presence in this core country.

Guest author | 17 Aug 2016

3D printing has already transformed the manufacturing process in many industries, but an assessment of the technology by analysts at Bernstein Research seems to suggest much more progress still needs to be made before it has the potential to impact apparel.

Debra Cobb | 18 Jan 2016

Faced with downward pressure on demand from unseasonably warm weather, the outdoor industry is broadening its appeal to work across multiple end-uses. New product introductions at the recent Outdoor Retailer trade show included innovations in outerwear, performance denim, and wool.

Latest Interviews

Leonie Barrie | 20 Mar 2015

“You cannot solve the sustainability agenda overnight,” explains Frank Henke, global director of social and environmental affairs at German sporting goods giant Adidas Group. Indeed, as he tells just-style, the company has faced a moving target since it launched its first sustainability programmes some 15 to 20 years ago – and that target is today moving faster than ever.

Joe Ayling | 1 Jul 2010

Adidas Group CEO Herbert Hainer is confident that major investments in the World Cup this summer are paying off. In an interview with just-style news editor Joe Ayling, he also discusses sourcing, currencies and his vision for the Reebok brand.

Latest News

Michelle Russell | 20 Oct 2017

German sportswear group Adidas could potentially double its market share in North America to 30% thanks to the product pipeline in its Boost platform and consumers' increasing awareness of the brand, analysts believe.

Leonie Barrie | 20 Oct 2017

Social compliance programmes developed by Adidas, Patagonia and Outerknown to uphold fair labour standards in their supply chains have been accredited by the Fair Labor Association (FLA).

Beth Wright | 5 Oct 2017

Sportswear giant Adidas says the first major project to be created at its German Speedfactory facility – the Adidas Made For London (AM4LDN) shoe – represents a landmark for manufacturing, with product created at greater speed, precision and personalisation.

Hannah Abdulla | 4 Oct 2017

German sportswear brand Adidas is to focus on its core apparel and footwear products following the divestiture of the TaylorMade, Adams Golf and Ashworth golf hardware brands.

Beth Wright | 22 Sep 2017

Zara brand owner Inditex, Swedish fast-fashion retailer H&M, and German sportswear giant Adidas have some of the best supply chains in Europe, according to a new review

Beth Wright | 7 Aug 2017

German sportswear giant Adidas has unveiled a Parley version of its fastest running shoe, which is made using upcycled ocean plastic waste transformed into performance yarn.

Beth Wright | 28 Jul 2017

German sportswear giant Adidas has entered into a deal to sell its CCM ice hockey brand for US$110m, as part of a bid to focus on building its core namesake and Reebok brands.

Beth Wright | 28 Jul 2017

Adidas has upped its full-year outlook after strong first half year performance for the German sporting giant.

Beth Wright | 28 Jul 2017

German sportswear giant Adidas has unveiled its latest UltraBoost offering, the group's first laceless high-performance running shoe developed with a new sock-like fit and collar construction that allows the foot to move in harmony with the upper, as one single unit.

Beth Wright | 29 Jun 2017

Publicly available information reveals very little on how - apart from auditing suppliers – brands and retailers address forced labour risks in countries where they produce hides, process leather, and manufacture leather goods. However, German sportswear giant Adidas marks the exception, new research shows.

Beth Wright | 27 Jun 2017

German sportswear giant Adidas is to release white editions of its three new Parley running shoes tomorrow (28 June) as a "wake-up call to the world" about the threat of coral bleaching.

Michelle Russell | 15 Jun 2017

German sportswear giant Adidas has created its first swimwear line using reclaimed ocean waste as part of an ongoing collaboration with sustainability group Parley for the Oceans.

Beth Wright | 13 Jun 2017

German sportswear giant Adidas has revealed a strategic global partnership with Arizona State University (ASU) aimed at shaping the future of sport and with a key focus on sustainability and supply chain traceability.

Beth Wright | 26 May 2017

Parisian fashion house Christian Dior, US sporting goods behemoth Nike, and Spanish clothing giant Inditex have all topped Forbes' 2017 The World's Biggest Public Companies ranking.

Beth Wright | 17 May 2017

German sportswear group Adidas has named internal candidates as new managing directors for western Europe and emerging markets.

Michelle Russell | 11 May 2017

German sportswear group Adidas has entered into a deal to sell its TaylorMade, Adams Golf, and Ashworth golf brands in a deal valued at US$425m.

Beth Wright | 4 May 2017

German sportswear giant Adidas has confirmed its full-year guidance after booking a "strong" start to the year, with its namesake and Reebok brands, as well as all of its key markets, posting double-digit sales increases in the first quarter.

Beth Wright | 26 Apr 2017

German sportswear giant Adidas is to partner with global engineering and technology services company Siemens on a "digital twin" of its Speedfactory facility, in a move it says will help shorten time to market, bring greater flexibility and provide improved manufacturing quality and efficiency.

Beth Wright | 24 Apr 2017

As part of its commitment to create 1m pairs of shoes made from up-cycled marine plastic by the end of the year, German sportswear giant Adidas has revealed it will launch three new Parley running shoes next month.

Beth Wright | 20 Apr 2017

Spanish clothing giant Inditex, German sportswear giant Adidas and US outdoor brand Patagonia have topped a new report ranking the efforts companies are taking to address forced labour, child labour and exploitation in their supply chains.

Beth Wright | 7 Apr 2017

German sportswear giant Adidas has unveiled the world's first high-performance footwear featuring midsoles crafted with light and oxygen by Digital Light Synthesis – and has committed to creating more than 100,000 pairs by end of 2018.

Beth Wright | 28 Mar 2017

As part of a bid to streamline its international trade activities in China, German sportswear giant Adidas Group has invested in an automated solution to help simplify the import and export process and allow the company to respond more quickly to regulatory changes.

Latest blogs

Michelle Russell | 20 Mar 2017

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics of "Brexit means Brexit" left no-one better informed. Mike Flanagan has taken a closer look in his monthly Trade Tracker update.

Leonie Barrie | 22 Jan 2015

German sporting goods giant Adidas Group has been named as the world's third most sustainable company this year, according to a ranking released by Toronto-based media company Corporate Knights to coincide with the World Economic Forum in Davos, Switzerland.

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