Adidas Group

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Adidas poised to thrive in a competitive landscape

Despite a number of difficult years, Adidas is back on track. The company's strong performance has been helped by the health of the global s...

Need for speed turbocharges footwear supply chains

Moves by Nike and Adidas to turbocharge their footwear supply chains through robotics and automated factories are not only set to shake up t...


Michelle Russell | 22 Mar 2017

First feedback on last week's launch of the Corporate Human Rights Benchmark has welcomed the move – but warns against drawing conclusions too quickly and highlights a number of critical issues such as the quality and credibility of information, governance and price pressures.


Bernadette Kissane | 22 Dec 2016

Sportswear giant Adidas is gaining traction in the US – the largest sportswear market in the world. Bernadette Kissane, senior research analyst for apparel and footwear at Euromonitor International, looks at how the company can maintain momentum and further expand its presence in this core country.


Guest author | 17 Aug 2016

3D printing has already transformed the manufacturing process in many industries, but an assessment of the technology by analysts at Bernstein Research seems to suggest much more progress still needs to be made before it has the potential to impact apparel.


Debra Cobb | 18 Jan 2016

Faced with downward pressure on demand from unseasonably warm weather, the outdoor industry is broadening its appeal to work across multiple end-uses. New product introductions at the recent Outdoor Retailer trade show included innovations in outerwear, performance denim, and wool.

Latest Interviews

Leonie Barrie | 20 Mar 2015

“You cannot solve the sustainability agenda overnight,” explains Frank Henke, global director of social and environmental affairs at German sporting goods giant Adidas Group. Indeed, as he tells just-style, the company has faced a moving target since it launched its first sustainability programmes some 15 to 20 years ago – and that target is today moving faster than ever.


Joe Ayling | 1 Jul 2010

Adidas Group CEO Herbert Hainer is confident that major investments in the World Cup this summer are paying off. In an interview with just-style news editor Joe Ayling, he also discusses sourcing, currencies and his vision for the Reebok brand.

Latest News

Beth Wright | 27 Apr 2018

Sportswear giant Adidas has beginning to ramp up production at its Atlanta Speedfactory, with the Made for New York City (AM4NYC) running shoe reaching retail today (27 April).


Beth Wright | 17 Apr 2018

As part of its long-standing partnership with sustainability group Parley for the Oceans, German sportswear giant Adidas has introduced Parley Ocean Plastic to its co-branded yoga collection with Wanderlust.


Beth Wright | 19 Mar 2018

German sportswear giant Adidas has surpassed its goal to create 1m pairs of its first mass production running shoe made from up-cycled marine plastic, having sold 1m shoes made out of ocean plastic last year.


Leonie Barrie | 15 Mar 2018

Labour rights groups say they are preparing to file a complaint against Adidas for breaching OECD guidelines over the dismissal of workers from a former Indonesian shoe supplier – as the sporting goods giant continues to reject the accusations.


Michelle Russell | 8 Mar 2018

Adidas is turning the focus of its Modern Slavery Outreach programme on tier two suppliers, in addition to gaining more insight into raw material sourcing for leather and natural rubber, and making Turkey its primary focus for engagement.


Beth Wright | 14 Feb 2018

German sportswear group Adidas has launched a new apparel and footwear extension line under its golf business, with each piece in the collection designed as a result of feedback from core customers.


Beth Wright | 31 Jan 2018

German sportswear giant Adidas and The Woolmark Company have launched a new annual challenge to demonstrate the benefits of Australian Merino wool in the sports and performance market.


Beth Wright | 31 Jan 2018

Following a comprehensive test study, German sportswear giant Adidas is rolling out built-in odour protection technology across its Terrex CC Voyager footwear.


Beth Wright | 26 Jan 2018

Sportswear brands Nike and Adidas, Swedish fashion retailer H&M, and US apparel giants VF Corp and PVH are among the recipients of the first Repreve Champions of Sustainability award created by US yarn maker Unifi.


Beth Wright | 12 Jan 2018

German sportswear giant Adidas has developed a new base layer technology it says eliminates unwanted distractions by moving with the critical areas of athletes in motion.


Michelle Russell | 15 Dec 2017

The American unit of German sportswear giant Adidas has discontinued its digital sports unit – the driving force behind its wearable technology work – placing around 74 jobs at risk.


Beth Wright | 14 Dec 2017

German sportswear giant Adidas is among more than 50 major global corporates calling on world leaders to tackle climate change by introducing framework conditions that lay the foundation for a pathway towards limiting global temperature rise to well below 2 degrees Celsius.


Michelle Russell | 20 Oct 2017

German sportswear group Adidas could potentially double its market share in North America to 30% thanks to the product pipeline in its Boost platform and consumers' increasing awareness of the brand, analysts believe.


Leonie Barrie | 20 Oct 2017

Social compliance programmes developed by Adidas, Patagonia and Outerknown to uphold fair labour standards in their supply chains have been accredited by the Fair Labor Association (FLA).


Beth Wright | 5 Oct 2017

Sportswear giant Adidas says the first major project to be created at its German Speedfactory facility – the Adidas Made For London (AM4LDN) shoe – represents a landmark for manufacturing, with product created at greater speed, precision and personalisation.


Hannah Abdulla | 4 Oct 2017

German sportswear brand Adidas is to focus on its core apparel and footwear products following the divestiture of the TaylorMade, Adams Golf and Ashworth golf hardware brands.


Beth Wright | 22 Sep 2017

Zara brand owner Inditex, Swedish fast-fashion retailer H&M, and German sportswear giant Adidas have some of the best supply chains in Europe, according to a new review


Beth Wright | 7 Aug 2017

German sportswear giant Adidas has unveiled a Parley version of its fastest running shoe, which is made using upcycled ocean plastic waste transformed into performance yarn.


Beth Wright | 28 Jul 2017

German sportswear giant Adidas has entered into a deal to sell its CCM ice hockey brand for US$110m, as part of a bid to focus on building its core namesake and Reebok brands.


Beth Wright | 28 Jul 2017

Adidas has upped its full-year outlook after strong first half year performance for the German sporting giant.


Beth Wright | 28 Jul 2017

German sportswear giant Adidas has unveiled its latest UltraBoost offering, the group's first laceless high-performance running shoe developed with a new sock-like fit and collar construction that allows the foot to move in harmony with the upper, as one single unit.


Beth Wright | 29 Jun 2017

Publicly available information reveals very little on how - apart from auditing suppliers – brands and retailers address forced labour risks in countries where they produce hides, process leather, and manufacture leather goods. However, German sportswear giant Adidas marks the exception, new research shows.

Latest blogs

Michelle Russell | 20 Mar 2017

Over the past month, Donald Trump and his team failed to offer any clear plan to ensure Americans would "Buy American, Hire American" - while the British government's attempts to clarify the specifics of "Brexit means Brexit" left no-one better informed. Mike Flanagan has taken a closer look in his monthly Trade Tracker update.


Leonie Barrie | 22 Jan 2015

German sporting goods giant Adidas Group has been named as the world's third most sustainable company this year, according to a ranking released by Toronto-based media company Corporate Knights to coincide with the World Economic Forum in Davos, Switzerland.

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