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Adidas boosts base layer technology Beth Wright | 12 Jan 18

German sportswear giant Adidas has developed a new base layer technology it says eliminates unwanted distractions by moving with the critical areas of athletes in motion.

Adidas dissolves digital sports division Michelle Russell | 15 Dec 17

The American unit of German sportswear giant Adidas has discontinued its digital sports unit – the driving force behind its wearable technology work – placing around 74 jobs at risk.

Adidas among group calling for climate action Beth Wright | 14 Dec 17

German sportswear giant Adidas is among more than 50 major global corporates calling on world leaders to tackle climate change by introducing framework conditions that lay the foundation for a pathway towards limiting global temperature rise to well below 2 degrees Celsius.

Adidas poised to thrive in highly competitive landscape Pedro Aguilar | 9 Nov 17

Despite a number of difficult years, Adidas is back on track. The company's strong performance has been helped by the health of the global sportswear industry, the proliferation of athleisure, and a more reactive and agile manufacturing process, writes Pedro Aguilar, beauty and fashion analyst at market research provider Euromonitor International.

Adidas is winning in North America, analysts say Michelle Russell | 20 Oct 17

German sportswear group Adidas could potentially double its market share in North America to 30% thanks to the product pipeline in its Boost platform and consumers' increasing awareness of the brand, analysts believe.

Adidas, Patagonia, Outerknown receive FLA accreditation Leonie Barrie | 20 Oct 17

Social compliance programmes developed by Adidas, Patagonia and Outerknown to uphold fair labour standards in their supply chains have been accredited by the Fair Labor Association (FLA).

New Speedfactory project a manufacturing "landmark" Beth Wright | 5 Oct 17

Sportswear giant Adidas says the first major project to be created at its German Speedfactory facility – the Adidas Made For London (AM4LDN) shoe – represents a landmark for manufacturing, with product created at greater speed, precision and personalisation.

Adidas narrows focus following golf brands sale Hannah Abdulla | 4 Oct 17

German sportswear brand Adidas is to focus on its core apparel and footwear products following the divestiture of the TaylorMade, Adams Golf and Ashworth golf hardware brands.

Inditex, H&M, Adidas among top 15 European supply chains Beth Wright | 22 Sep 17

Zara brand owner Inditex, Swedish fast-fashion retailer H&M, and German sportswear giant Adidas have some of the best supply chains in Europe, according to a new review

Adidas adds Parley ocean plastic to Adizero shoe Beth Wright | 7 Aug 17

German sportswear giant Adidas has unveiled a Parley version of its fastest running shoe, which is made using upcycled ocean plastic waste transformed into performance yarn.

Adidas to sell ice hockey brand for US$110m Beth Wright | 28 Jul 17

German sportswear giant Adidas has entered into a deal to sell its CCM ice hockey brand for US$110m, as part of a bid to focus on building its core namesake and Reebok brands.

Adidas ups FY outlook on strong first-half Beth Wright | 28 Jul 17

Adidas has upped its full-year outlook after strong first half year performance for the German sporting giant.

Adidas unveils first laceless high-performance running shoe Beth Wright | 28 Jul 17

German sportswear giant Adidas has unveiled its latest UltraBoost offering, the group's first laceless high-performance running shoe developed with a new sock-like fit and collar construction that allows the foot to move in harmony with the upper, as one single unit.

Adidas leading the way in tackling leather supply forced labour Beth Wright | 29 Jun 17

Publicly available information reveals very little on how - apart from auditing suppliers – brands and retailers address forced labour risks in countries where they produce hides, process leather, and manufacture leather goods. However, German sportswear giant Adidas marks the exception, new research shows.

Adidas tackles coral bleaching with new Parley colourway Beth Wright | 27 Jun 17

German sportswear giant Adidas is to release white editions of its three new Parley running shoes tomorrow (28 June) as a "wake-up call to the world" about the threat of coral bleaching.

Adidas extends Parley commitment to swimwear Michelle Russell | 15 Jun 17

German sportswear giant Adidas has created its first swimwear line using reclaimed ocean waste as part of an ongoing collaboration with sustainability group Parley for the Oceans.

Adidas partners on lifecycle of sport programme Beth Wright | 13 Jun 17

German sportswear giant Adidas has revealed a strategic global partnership with Arizona State University (ASU) aimed at shaping the future of sport and with a key focus on sustainability and supply chain traceability.

Need for speed turbocharges footwear supply chains Leonie Barrie | 12 Jun 17

Moves by Nike and Adidas to turbocharge their footwear supply chains through robotics and automated factories are not only set to shake up the athletic wear market but also position it for more full-price selling and reduced input costs, analysts say. And they believe the sector is already on the verge of this tectonic shift.

Dior, Nike and Inditex world's largest apparel companies Beth Wright | 26 May 17

Parisian fashion house Christian Dior, US sporting goods behemoth Nike, and Spanish clothing giant Inditex have all topped Forbes' 2017 The World's Biggest Public Companies ranking.

Adidas names western Europe and emerging markets managers Beth Wright | 17 May 17

German sportswear group Adidas has named internal candidates as new managing directors for western Europe and emerging markets.

Adidas sells golf business in US$425m deal Michelle Russell | 11 May 17

German sportswear group Adidas has entered into a deal to sell its TaylorMade, Adams Golf, and Ashworth golf brands in a deal valued at US$425m.

Adidas confirms FY guidance amid strong Q1 Beth Wright | 4 May 17

German sportswear giant Adidas has confirmed its full-year guidance after booking a "strong" start to the year, with its namesake and Reebok brands, as well as all of its key markets, posting double-digit sales increases in the first quarter.

Adidas to digitalise Speedfactory concept Beth Wright | 26 Apr 17

German sportswear giant Adidas is to partner with global engineering and technology services company Siemens on a "digital twin" of its Speedfactory facility, in a move it says will help shorten time to market, bring greater flexibility and provide improved manufacturing quality and efficiency.

Adidas to launch three new ocean waste running shoes Beth Wright | 24 Apr 17

As part of its commitment to create 1m pairs of shoes made from up-cycled marine plastic by the end of the year, German sportswear giant Adidas has revealed it will launch three new Parley running shoes next month.

Inditex, Adidas and Patagonia top ethical report Beth Wright | 20 Apr 17

Spanish clothing giant Inditex, German sportswear giant Adidas and US outdoor brand Patagonia have topped a new report ranking the efforts companies are taking to address forced labour, child labour and exploitation in their supply chains.

Adidas to mass produce factory-ready 3D printed shoe Beth Wright | 7 Apr 17

German sportswear giant Adidas has unveiled the world's first high-performance footwear featuring midsoles crafted with light and oxygen by Digital Light Synthesis – and has committed to creating more than 100,000 pairs by end of 2018.

New tool helps Adidas manage China trade Beth Wright | 28 Mar 17

As part of a bid to streamline its international trade activities in China, German sportswear giant Adidas Group has invested in an automated solution to help simplify the import and export process and allow the company to respond more quickly to regulatory changes.

Where next for the Corporate Human Rights Benchmark? Michelle Russell | 22 Mar 17

First feedback on last week's launch of the Corporate Human Rights Benchmark has welcomed the move – but warns against drawing conclusions too quickly and highlights a number of critical issues such as the quality and credibility of information, governance and price pressures.

Adidas mulls roll-out of in-store customisation Beth Wright | 22 Mar 17

German sportswear giant Adidas has told just-style it is evaluating the results of its Storefactory research project to decide whether to roll out localised and personalised consumer experiences in its stores.

Adidas by Stella McCartney unveils ocean waste running shoe Beth Wright | 17 Mar 17

Adidas by Stella McCartney has unveiled the German sportswear giant's latest offering from its collaboration with sustainability group Parley for the Oceans, which sees marine plastic waste transformed into performance yarn.





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