Asics Corp

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Asics books Q3 loss on Covid impact Hannah Abdulla | 10 Nov 20

Japanese sportswear firm Asics has booked a third-quarter net loss as a result of the impact of store closures across the globe in response to the Covid-19 pandemic.

Asics aims for 100% renewable electricity Beth Wright | 25 Sep 20

Japanese sportswear giant Asics Corp has pledged to use only renewable electricity across all group companies by 2050, with an interim goal of raising the use of renewable energy to at least 60% at its business bases by 2030. 

Asics sets 2030 goal for 100% recycled polyester Hannah Abdulla | 29 May 20

Japanese sportswear giant Asics Corp has outlined sustainability targets for 2030 that include switching all of the polyesters in its products to recycled ones.

Asics invests in Japanese startup, develops first smart running shoe Hannah Abdulla | 4 Feb 20

Japanese sportswear giant Asics Corp is investing in a Japanese startup for the development of a new smart running shoe.

Asics promotes Unbehaun to CEO of EMEA Hannah Abdulla | 22 Nov 19

Japanese sporting goods brand Asics has named Carsten Unbehaun as the new CEO of its Europe, Middle East, and Africa (EMEA) region, succeeding Alistair Cameron who has held the post for the past 10 years.

Asics takes stake in sustainable fabrics start up Beth Wright | 4 Oct 19

The investment arm of Japanese sportswear firm Asics Corporation has taken a stake in Spanish startup Pyrates Smart Fabrics, and plans to use its advanced and responsible materials in a capsule collection early next year.

Asics targets dyeing process to slash carbon emissions Beth Wright | 24 Sep 19

Japanese sportswear firm Asics has revealed plans to reduce carbon emissions in the dyeing process of its footwear insoles by 45% from 2020 as part of its new climate targets. 

Asics accelerates on several sustainability goals Beth Wright | 17 May 19

Sportswear firm Asics Corporation made significant progress on its sustainability goals in 2018, including surpassing its CO2 emissions reduction targets two years earlier than initially planned. 

Asics seeks new start-ups for Tenkan-Ten accelerator Beth Wright | 10 Apr 19

Japanese sporting goods giant Asics is on the lookout for the second tranche of sports and well-being start-ups to join its growth catalyst programme.

Asics uses curved sole to develop "energy-saving" running shoe Hannah Abdulla | 28 Feb 19

Japanese sportswear company Asics has deployed its new Guidesole3 technology to develop an "energy-saving" shoe, which it claims allows runners to achieve longer distances more easily.

Asics launches used sportswear recycling initiative Hannah Abdulla | 13 Feb 19

Japanese sportswear company Asics is collaborating with the charity I:Collect on a sports apparel recycling and reuse initiative in Europe.

Asics to recycle sportswear into Olympic uniforms Beth Wright | 29 Jan 19

In the run-up to next year’s Olympic Games games, Japanese sporting goods giant Asics Corp aims to collect about 30,000 items of used sportswear to recycle into new uniforms for the Tokyo 2020 Japan Olympic and Paralympic teams.

Asics cuts outlook amid Q3 profit slump Beth Wright | 7 Nov 18

Japanese sporting goods giant Asics Corp has lowered its full-year outlook as it reported a 47.5% drop in profit and lower sales for the third quarter.

Sustainable clothing brand among Asics start-ups Beth Wright | 24 Sep 18

A sustainable clothing company that produces its own smart fabrics from exclusively natural and sustainable fibres such as bamboo and seaweed is among the five start-ups chosen to participate in Japanese sporting goods giant Asics' growth catalyst programme.

Asics unveils new action plan as Q2 profit slumps 70% Beth Wright | 7 Aug 18

Japanese sporting goods giant Asics Corp has outlined a new action plan to try to help it meet the goals of its five-year strategic programme after posting a 70.7% drop in second-quarter earnings.

Asics sets new targets to cut carbon emissions Beth Wright | 11 Jun 18

Sportswear firm Asics Corporation has outlined a series of ambitious new sustainability targets and hailed its success in 2017 with highlights including what it calls a "major advance" in supply chain transparency.

Asics reinvestment weighs on Q1 earnings Michelle Russell | 16 May 18

Japanese sporting goods giant Asics saw both its earnings and sales slide in the first quarter as the company invested in its five-year strategic plan and cut some low margin products.

Asics to open Barcelona sports innovation hub Michelle Russell | 13 Mar 18

Japanese sporting goods giant Asics is preparing to launch a technology innovation lab in Barcelona, designed to attract and support European sports and well-being start-ups.

Asics Ventures invests in conductive textiles Beth Wright | 7 Feb 18

Asics Ventures, an investment subsidiary of  Japanese sporting goods giant  Asics, has made its first investment, taking a stake in AI Silk Corporation, a venture company affiliated with Tohoku University that develops conductive textiles.

Asics to improve sustainability of products and supply chain Beth Wright | 13 Nov 17

In a bid to accelerate the use of sustainable materials and chemicals in its products, Japanese sporting goods giant Asics has announced a strategic partnership with textile chemicals management system Bluesign Technologies.

Asics runs at full speed following PLM roll-out Leonie Barrie | 8 Sep 17

Japanese sporting goods giant Asics Corporation has successfully implemented a new product lifecycle management (PLM) solution, and is reporting enhanced speed, communication and efficiency following the roll-out.

Asics to release supplier list and accelerate energy efficiency Michelle Russell | 26 May 17

Sportswear firm Asics Corporation intends to publicly disclose its apparel and footwear suppliers in the year ahead, and says it will accelerate its energy efficiency projects to try to reduce emissions after falling behind in progress towards its 2020 CO2 reduction targets.

Asics America wins third Energy Star star award Beth Wright | 24 Apr 17

Sportswear firm Asics America Corporation has been awarded its third consecutive award from the US Environmental Protection Agency's (EPA) Energy Star programme for its Mississippi distribution centre.

Asics to expand US business with Boston hub Beth Wright | 30 Mar 17

Japanese sporting goods giant Asics Corporation is to expand its US operations by establishing a Product Creation Studio in Boston, Massachusetts, in a move aimed at boosting its presence on the east coast.

Asics eyes Middle East growth with new Dubai subsidiary Michelle Russell | 13 Mar 17

Japanese sporting goods giant Asics Corporation has opened a subsidiary in Dubai as part of plans to grow its business in the Middle East, replicating the brand's success in Europe.

Adidas and Burberry awarded 'gold' for sustainability work Michelle Russell | 20 Feb 17

German sportswear giant Adidas and UK fashion brand Burberry have both been recognised as leaders for their sustainability practices, with Hugo Boss, Kering and Gildan Activewear also receiving recognition.

Apparel majors among top sustainability performers Michelle Russell | 9 Sep 16

Major apparel groups including Adidas, Gap Inc, Inditex, Gildan and Asics have been included in the Dow Jones Sustainability Indices (DJSI), putting the companies among the best-in-class sustainability performers globally.

Asics in PLM investment amid global growth plans Beth Wright | 29 Jun 16

Japanese sporting goods giant Asics Corporation has invested in a new product lifecycle management (PLM) solution to strengthen its product development capabilities as part of wider plans to drive global growth.

Asics and Toray team up on colour-changing textile Leonie Barrie | 28 Jun 16

Japan’s Asics Corporation and Toray Industries have teamed up to develop a new high performance fabric that changes colour depending on the angle at which it is viewed.

Asics slashes environmental impact of shoe production Leonie Barrie | 31 May 16

Japanese sporting goods giant Asics Corporation is targeting a 10% reduction in the CO2 and water waste impact per pair of shoes produced by its tier-one footwear suppliers as part of its next five-year sustainability goals.






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