Björn Borg Group

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Latest Articles

Björn Borg selects PLM for transparency Michelle Russell | 28 Apr 20

Swedish underwear business Björn Borg has invested in new Product Lifecycle Management Software (PLM) for improved data accuracy, communication and transparency.


Björn Borg acquires Benelux distributor Baseline Leonie Barrie | 9 Dec 16

Swedish underwear business Björn Borg has acquired its Benelux distributor Baseline Group for EUR1.25m (US$1.3m) as it continues to accelerate the vertical integration of its operations and reposition as a sports fashion brand.


Bjorn Borg reveals mixed Q1 Michelle Russell | 20 May 16

Swedish underwear brand Björn Borg has booked a mixed first-quarter as sales grew but earnings tumbled. 


Björn Borg acquires UK unit in strategic move Michelle Russell | 16 May 16

Swedish underwear brand Björn Borg has acquired its UK subsidiary in a further move designed to cut the distance between its headquarters and its end consumer.

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