Björn Borg Group

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Björn Borg acquires Benelux distributor Baseline Leonie Barrie | 9 Dec 16

Swedish underwear business Björn Borg has acquired its Benelux distributor Baseline Group for EUR1.25m (US$1.3m) as it continues to accelerate the vertical integration of its operations and reposition as a sports fashion brand.


Bjorn Borg reveals mixed Q1 Michelle Russell | 20 May 16

Swedish underwear brand Björn Borg has booked a mixed first-quarter as sales grew but earnings tumbled. 


Björn Borg acquires UK unit in strategic move Michelle Russell | 16 May 16

Swedish underwear brand Björn Borg has acquired its UK subsidiary in a further move designed to cut the distance between its headquarters and its end consumer.

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