Levi Strauss & Co

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Top stories on just-style this week... Joe Ayling | 3 Sep 10

Here is a roundup of the top five most-read stories on just-style this week. Click on each headline for the full story.


Is shape the new size? Joe Ayling | 31 Aug 10

Fashion brands are adding the shape of their shoppers to sizing considerations, and Levi's will be hoping the launch of its Curve ID jeans fits the bill.


US: Levi's awaits true cotton hike impact Joe Ayling | 27 Aug 10

US denim firm Levi Strauss has told just-style it is too soon to assess the impact of rising cotton prices on its own pricing structure.


Top stories on just-style this week... just-style.com | 27 Aug 10

Here is a roundup of the top five most-read stories on just-style this week. Click on each headline for the full story.


CHINA: Levi's debuts Denizen brand in China Joe Ayling | 23 Aug 10

US denim firm Levi's has launched its latest jeans brand, Denizen, in the emerging Chinese retail market.


SOURCING: Not all firms washed out by Pakistan floods Leonie Barrie | 23 Aug 10

While it's true that the proverb "Bad news travels fast" has been particularly apt as far as the widespread flooding in Pakistan is concerned, one of the country's leading knitwear manufacturers and exporters has told just-style that many firms are managing to rise above recent events.


Apparel industry edges closer to eco-index Leonie Barrie | 13 Aug 10

The apparel industry is edging closer to an eco-index that will allow companies to assess the environmental impacts of individual products along their supply chain.


US: Levi's launches jeans based on wearers' shape just-style.com | 9 Aug 10

US denim giant has released a new range of jeans designed to fit a variety of womens' shapes.


US: Levi’s, Filson launch new range just-style.com | 4 Aug 10

Jeanswear company Levi Strauss has joined forces with outdoor outfitter Filson to launch a new range of hard-wearing men’s apparel and accessories.


Continuing protests blight Bangladesh pay deal just-style.com | 2 Aug 10

Despite continuing unrest on the streets of Dhaka by garment workers unhappy with the new pay deal agreed last week, it seems the compromise wage hike will go some way towards placating calls by retailers in Europe and North America for better pay in the country's clothing industry.


US: Levi’s to make new jeans range in LA just-style.com | 30 Jul 10

Jeanswear company Levi Strauss has joined forces with retailer Brooks Brothers to launch a new jeans collection: Levi’s Jeans, Made in the USA for Brooks Brothers.


US: New Levi’s Girl takes up digital role just-style.com | 27 Jul 10

Jeans-led apparel company Levi’s has unveiled its first “Levi’s Girl” as the female face and voice of the brand in the digital sphere.


US: Levi Strauss widens Q2 loss despite revenue rise just-style.com | 14 Jul 10

Jeans giant Levi Strauss & Co has widened its second quarter loss after higher sales were offset by financing costs and write-downs of deferred tax assets.


INDIA: Seeks views on foreign investments in retail Leonie Barrie | 8 Jul 10

The Indian government has opened up the debate on foreign direct investment (FDI) in multi-brand retail by seeking comments on the issue from a range of stakeholders including overseas retailers and industry associations.


Bangladesh apparel industry pressured on wage issue just-style.com | 2 Jul 10

Pressure is mounting on stakeholders in the Bangladeshi garment industry to reach agreement in the latest round of pay talks which are due to conclude at the end of July.


COMMENT: Fashion brands stand out in a digital world just-style.com | 29 Jun 10

It's been a busy couple of years for fashion marketers looking to establish a strong digital presence. But as fashion brands realise how to make these platforms work for them, they are genuinely beginning to innovate in the field of digital marketing, writes Chris Mair.


COMMENT: Chinese brand Yishion to enter Indian market just-style.com | 23 Jun 10

Following hot on the heels of American and European fashion brands, it is now the turn of the Chinese to look at growth in India.


June 2010 management briefing: Latin American textile sector weathers economic storm just-style.com | 16 Jun 10

There are signs around the world that the textile market is beginning to recover from the global economic crisis, and developing markets will be leading that recovery. Asia is, of course, at the forefront, but many countries in Latin America have also weathered the storm and have come out in a surprisingly decent position, with their dynamic textile and apparel industries well positioned for future expansion.


US: Levi's IT project to tackle in-store merchandise just-style.com | 4 Jun 10

Jeans giant Levi Strauss & Co (LS&Co) has signed an agreement to implement a standardised merchandise and assortment planning application across its global retail operations.


ANALYSIS: Organic cotton shakes off recession Joe Ayling | 26 May 10

The global growth of organic cotton products appears resilient to the recent downturn, according to latest research.


US: Global organic cotton sales defy recession just-style.com | 25 May 10

Global retail sales of organic cotton apparel and home textile products defied the recession last year to soar by 35%, new figures show, with C&A, Nike and Walmart among top users of the fibre worldwide.


US: Guess hires Levi's Kitty Yung to lead Asia ops just-style.com | 21 May 10

Fashion firm Guess Inc is hoping to ramp up its business in the Asian region after hiring Kitty Yung from Levi Strauss as the new president of Guess Asia.


GREECE: Elmec in retail talks with Ermenegildo Zegna just-style.com | 29 Apr 10

Fashion and footwear firm Elmec Sport SA is in talks to distribute Italian men's wear label Ermenegildo Zegna in Greece.


US: Currency impact boosts Levi’s Q1 profit just-style.com | 14 Apr 10

Apparel company Levi Strauss & Co posted a 17% increase in first quarter profit to US$56m, boosted by the impact of currency gains.


US: Caroline Amrikhas to lead design at Anchor Blue just-style.com | 6 Apr 10

Clothing retailer Anchor Blue has named former Levi's executive Caroline Amrikhas as its new design director and product manager, tasked with leading the product and design teams out of the company's Corona, California headquarters.


US: Dockers launches new Khaki range just-style.com | 25 Mar 10

Dockers is to launch its new line of premium khakis in Los Angeles' American Rag store, marking the global premier of its new K-1 collection.


US: Nike names Krane as new VP and general counsel Simon Warburton | 4 Mar 10

Nike has announced former Levi Strauss executive Hilary Krane as its new vice president and general counsel.


ANALYSIS: Demand-driven replenishment helps sales success Leonie Barrie | 2 Mar 10

As retailers finally start to focus on growth again, avoiding the mistakes of the past - including excess stock, high markdowns, low margins and the wrong mix of styles and sizes - is key. Companies like Levi Strauss have found that a demand-driven approach to forecasting and replenishment has an important role to play.


ANALYSIS: Colombia's clothing industry in crisis? Jozef De Coster | 23 Feb 10

From short-term extensions of the Andean Trade Preference Act (ATPA) to stalled free trade talks with the US and deteriorating relations with neighbouring Venezuela, Colombia's textile and clothing industry is struggling through tough times. It has now set its sights on the production of higher added value products, reports Jozef De Coster.


COMMENT: Throwaway fashion just one piece in ethics puzzle Joe Ayling | 23 Feb 10

A year on from the launch of the Sustainable Clothing Action Plan (SCAP) in the UK and a number of initiatives are in place to reduce the amount of garments going to landfill.

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