Levi Strauss & Co

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Google and Levi Strauss team up on smart jacket Beth Wright | 25 May 16

A year-long partnership between Levi Strauss and Google has led to the launch of what the companies claim is the world's first garment to feature Project Jacquard smart technology.


Levi Strauss turns T-shirts into closed-loop jeans Michelle Russell | 12 May 16

Denim giant Levi Strauss & Co has partnered with textile technology start-up Evrnu to create what it says are the world's first jeans made using discarded cotton T-shirts. 


Levi Strauss promotes Bagattini to head Americas unit Michelle Russell | 4 May 16

US denim giant Levi Strauss & Co has promoted Roy Bagattini to the role of president of the group's Americas division. 


US Q4 in brief: Cherokee Global Brands, Perry Ellis, Destination Maternity Michelle Russell | 15 Apr 16

In the most recent fourth-quarter filings from US apparel brands and retailers, Destination Maternity and Perry Ellis saw their losses narrow, while New York & Co moved to a net profit. However, Iconix Brand Group cut its outlook after swinging to a loss, Finish Line saw its net profit plummet 90%, and Cherokee Global Brands posted a mixed performance. 


Levi Strauss ramps up worker welfare scheme Katie Smith | 14 Apr 16

Jeans giant Levi Strauss & Co is expanding its worker wellbeing programme to key suppliers in more countries, with plans to reach 140,000 workers by 2020, and is partnering with other brands and retailers to make the initiative 'open source'.


Levi Strauss warns of difficult Q2 despite Q1 profit hike Katie Smith | 13 Apr 16

Jeans giant Levi Strauss & Co has reported a 73% hike in net profit during its first quarter as foreign exchange headwinds eased, but warned the second quarter will be "difficult" compared to last year.


Levi Strauss uses waste nylon in sustainable jeans Katie Smith | 4 Apr 16

Levi Strauss & Co is partnering with Italian fibre company Aquafil to develop a collection using fibres made from regenerated nylon from waste materials such as fishing nets and spent carpets. 


Levi Strauss shares its water-saving strategies Leonie Barrie | 24 Mar 16

Jeans giant Levi Strauss & Co is sharing its innovative Water


Chinese companies join forest-free viscose pledge Katie Smith | 10 Mar 16

Six large Chinese rayon and viscose producers have joined a commitment to stop sourcing the raw material from ancient and endangered forests.


Levi Strauss rolls out recycling initiative in UK Michelle Russell | 3 Mar 16

US denim giant Levi Strauss has rolled out its clothing recycling initiative in the UK, with plans to extend the programme across the rest of Europe by the end of 2017.


Top stories this week on just-style... Katie Smith | 22 Jan 16

The most-read stories on just-style this week include a look at a roadmap to the apparel supply chain of the future, the news that the head of Asda's George clothing division is to step down amid HQ job cuts, and how the outerwear industry is facing up to the challenge of climate change.


Levi Strauss dismisses sexist retail price setting claim Michelle Russell | 19 Jan 16

Levi Strauss has said it does not set retail prices according to gender after a report cited the denim giant as one of a number of UK high street stores charging women up to twice as much as men for almost identical items. 


H&M worker rights pledge showing early results Michelle Russell | 8 Jan 16

A global framework agreement, initiated by H&M and the IndustriAll global union, has succeeded in helping to reinstate sacked workers at garment factories in Myanmar and Pakistan just months after coming into force.


Levi Strauss taps Nike exec Ask to lead global retail Michelle Russell | 22 Dec 15

Denim giant Levi Strauss & Co has appointed Nike executive, Carrie Ask, as its president of global retail.


Apparel groups urge strong climate pledge from leaders Michelle Russell | 4 Dec 15

A group of seven apparel companies, including Levis Strauss & Co, VF Corp and Gap Inc, have signed a declaration calling on government leaders to reach a strong climate change agreement. 


VF Corp and Kohl's join White House climate pledge Michelle Russell | 1 Dec 15

US apparel giant VF Corp and department store retailer Kohl’s are just two of a further 73 companies to have joined the White House pledge to address climate change and reduce their carbon footprints.


Tonello and Levi Strauss develop “green” stonewash process Michelle Russell | 11 Nov 15

Garment finishing business Tonello has partnered with denim giant Levi Strauss & Co to develop a new stonewash system that eliminates the use of a pumice stone and is expected to reduce water usage, production costs and carbon footprint.


Apparel firms joint White House climate pledge Michelle Russell | 21 Oct 15

A number of apparel firms, including Nike and Levi Strauss & Co, have joined the White House pledge to address climate change and reduce their carbon footprints.


Levi Strauss & Co “confident” after Q3 profit rise Katie Smith | 14 Oct 15

Denim giant Levi Strauss & Co has said it is “confident” it can grow full-year sales and currency-neutral adjusted EBIT, after booking a solid increase in third-quarter net income, helped by improved margins. 


Levi Strauss pilots Intel RFID store sensor platform Michelle Russell | 23 Sep 15

Denim giant Levi Strauss has been working with Intel to trial a new retail sensor platform, designed by the technology firm to deliver near real-time inventory monitoring.


ITC narrows denim laser abrasion patent probe Leonie Barrie | 2 Sep 15

The US International Trade Commission has narrowed the scope of its ongoing patent infringement investigation of certain laser abraded denim garments by removing five respondents.


Better Cotton Initiative names McClay CEO Katie Smith | 2 Sep 15

The Better Cotton Initiative (BCI) has appointed Alan McClay as its new CEO to lead the group during its next phase of growth.


Bestseller joins angora wool ban Katie Smith | 17 Aug 15

Danish fashion retailer Bestseller has become the latest company to ban the use of angora in its products as it works to tighten its animal welfare policy.


SOURCING: Supply chain mapping using the Bitcoin blockchain Michelle Russell | 31 Jul 15

A new tool that could bring greater transparency to complex global apparel supply chains has been developed by UK start-up Provenance. Based on the Bitcoin blockchain platform, which enables digital asset transfers across the internet, the technology can create a unique digital record that verifies, tracks and traces each step of the production process, without the need for software.


Levi Strauss expands recycling scheme across US Katie Smith | 22 Jul 15

Jeans giant Levi Strauss & Co is expanding its clothing recycling initiative to all stores in the US, as part of ongoing efforts to reduce the amount of textiles that end up in landfill.


Levi Strauss books mixed Q2 Michelle Russell | 13 Jul 15

Levi Strauss & Co has booked mixed results in its second-quarter as earnings improved but sales fell on the back of a strong dollar and the loss of its women’s Dockers wholesale brand in the Americas.


INTERVIEW: Levi Strauss raises the bar on sustainability Michelle Russell | 26 Jun 15

"We're best when we're leading and pioneering," is Michael Kobori's take on denim giant Levi Strauss & Co's responsibility in ensuring it has an ethical supply chain. But it is competition, believes the company's VP of sustainability, more so than collaboration, that really raises the bar when it comes to sustainability.


G-Star joins forest-free viscose commitment Katie Smith | 5 Jun 15

Denim brand G-Star Raw has become the latest company pledging to eliminate the use of rayon and viscose fabrics derived from ancient and endangered forests in its clothes.


Top stories this week on just-style... Michelle Russell | 5 Jun 15

The most-read stories on just-style this week include at look at US apparel sales figures for May, just-style speaks with the chairman of sourcing specialist William E. Connor, and Levi joins forces with internet behemoth Google to design "smart jeans".


Levi and Google partner on "smart" jeans Michelle Russell | 1 Jun 15

Taking wearable technology to a new level, US denim giant Levi Strauss is joining forces with internet behemoth Google to design jeans that enable a consumer to perform certain actions on their smart phones.

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