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Nike digital connections drive speed & efficiency

US sporting goods giant Nike expects to accelerate its efforts to leverage data and analytics to inform design and capabilities during the c...

Why Nike is laser-focused on getting faster

Sporting goods giant Nike Inc continues to pin its hopes on speed and scale as the driving forces for future growth – and is already getting...


Leonie Barrie | 12 Jun 2017

Moves by Nike and Adidas to turbocharge their footwear supply chains through robotics and automated factories are not only set to shake up the athletic wear market but also position it for more full-price selling and reduced input costs, analysts say. And they believe the sector is already on the verge of this tectonic shift.


Ayako Homma | 30 Mar 2017

Despite strong growth in US sportswear sales, sporting goods retailers are struggling as consumers change their purchasing habits, sportswear brands focus more on direct channels, and new players enter the market. Ayako Homma, senior research analyst for apparel and footwear at Euromonitor International, takes a closer look.


Michelle Russell | 22 Mar 2017

First feedback on last week's launch of the Corporate Human Rights Benchmark has welcomed the move – but warns against drawing conclusions too quickly and highlights a number of critical issues such as the quality and credibility of information, governance and price pressures.


Michelle Russell | 19 Dec 2016

Instead of our regular roundup of the most-read stories on just-style during the week, we thought a fitting end to the year would be to take a look at the top news stories on just-style in 2016. Cutting edge innovations, Africa growth, Brexit, worker safety, key apparel and footwear trends, and minimum wages were just some of the issues that made the headlines.

Latest Interviews

Michelle Russell | 8 Dec 2014

Levi Strauss & Co is returning to its roots. The denim stalwart, which has been battling sluggish traffic trends, international challenges and a revolution in activewear, is looking to re-establish leadership in its sector. A touch of nostalgia, plenty of innovation, adjustments in sourcing strategy, and global expansion are all part of the plan. just-style talks with Seth Ellison, the group's president for Europe.


Leonie Barrie | 23 Apr 2014

Without knowing the precise history of the products it sells and then being able to verify the claims it makes, Tim Wilson, CEO of Historic Futures, believes the apparel industry will never be able to make a real difference to issues ranging from sustainability to illegal subcontracting. He is now taking the company's String platform back to the drawing board to tackle the issue of total traceability across the clothing supply chain.

Latest News

Beth Wright | 10 Aug 2018

US sporting goods giant Nike has secured the only sportswear spot in a new quarterly ranking of the footwear and apparel industry's most popular brands and products.


just-style | 8 Aug 2018

In the latest first-quarter filings from US apparel and footwear brands and retailers, PVH Corp saw revenues exceed guidance thanks to strength across the business, while Guess saw continued momentum in Europe and Asia push earnings and sales up in the three months ended 5 May. Dick's Sporting Goods raised its full-year outlook and Destination XL narrowed its net losses.


Beth Wright | 4 Jul 2018

US sporting goods giant Nike has named company veteran Noel Kinder as its new chief sustainability officer, succeeding Hannah Jones.


Beth Wright | 29 Jun 2018

Shares in Nike Inc were up by 9.34% in pre-market trading as the US sporting goods giant reported double-digit increases in both earnings and revenue during the fourth quarter and booked a return to growth in North America, but full-year profits were knocked by the impact of the Tax Cuts and Jobs Act.


Michelle Russell | 15 Jun 2018

Nike has come under fire again over its role in the FIFA World Cup after the Iranian national team accused the US sporting giant of failing to provide them with football boots just days before the tournament started.


Leonie Barrie | 11 Jun 2018

Ahead of the FIFA World Cup football tournament that kicks off later this week, major sponsors Adidas and Nike are accused of paying poverty wages to supply chain workers who make the football shirts and boots worn by players and supporters.


Beth Wright | 1 Jun 2018

The world’s top ten apparel brands have grown in value by 5% year-on-year and are now worth US$111.3bn, according to the 2018 Brandz Top 100 Most Valuable Global Brand rankings.


Beth Wright | 20 Apr 2018

Top stories this week on just-style include the news that US President Donald Trump may explore the possibility of re-joining the Trans-Pacific Partnership (TPP), Better Buying and the Ethical Trading Initiative (ETI) are to collaborate on an 18-month programme to tackle buying practices in Bangladesh, Nike develops what it claims is the first 3D-printed textile upper in performance footwear, and H&M launches a pilot to educate consumers on garment care.


Beth Wright | 18 Apr 2018

US sporting goods giant Nike has developed what it claims is the first 3D-printed textile upper in performance footwear.


Beth Wright | 10 Apr 2018

US sporting goods giant Nike has acquired Israel-based fashion technology company Invertex as it continues to strengthen its digital technology and talent as part of its Consumer Direct Offense strategy.


Beth Wright | 26 Mar 2018

US sporting goods giant Nike has once again retained its position as the world's most valuable apparel brand, despite a "significant" 12% drop in brand value to US$28bn, new figures show.


Beth Wright | 23 Mar 2018

Shares in Nike Inc slipped this morning (23 March) after a 4.47% hike in after-hours trading as the US sporting goods giant booked a loss in its third-quarter and announced the acquisition of a leading consumer data analytics firm as part of its Consumer Direct Offense strategy.


Beth Wright | 16 Mar 2018

In a number of executive changes announced by US sporting goods giant Nike, the company's chairman, president and CEO Mark Parker is to remain in the role beyond 2020 – while Nike brand president Trevor Edwards, who had been seen as a potential successor to Parker, is to leave the business this summer.


Beth Wright | 15 Mar 2018

US sporting goods giant Nike has launched a search for new ideas to help it create better products but with less waste.


Beth Wright | 1 Mar 2018

US sporting goods giant Nike is initiating four new ways of thinking about sneakers for women – including a dedicated global digital and retail concept especially designed for female consumers.


Beth Wright | 23 Feb 2018

A "major advancement" in Flyknit technology from US sporting goods giant Nike has allowed for a shoe upper to be constructed in a complete 360-degree form that wraps the entire foot, helping athletes feel more secure and controlled during their movements.


Beth Wright | 26 Jan 2018

Sportswear brands Nike and Adidas, Swedish fashion retailer H&M, and US apparel giants VF Corp and PVH are among the recipients of the first Repreve Champions of Sustainability award created by US yarn maker Unifi.


Beth Wright | 22 Dec 2017

Shares in Nike Inc regained their upward trajectory this morning (22 December) after slipping 2.27% in after-hours trading as the US sporting goods giant reported a mixed second-quarter, extended its deal with online behemoth Amazon and outlined a new pilot with apparel subscription service Stitch Fix.


Beth Wright | 13 Dec 2017

Shares in Zotefoams, a leader in cellular material technology, were up by 12.9% this morning as the firm announced it has inked a strategic partnership to develop footwear technology and supply materials for US sportswear giant Nike.


Beth Wright | 8 Dec 2017

Sportswear giant Nike has launched the first women's collection from its ACG (all-conditions gear) division, with a focus on blending form and function.


Beth Wright | 27 Sep 2017

Shares in Nike Inc slipped by 3.58% to US$51.78 yesterday (26 September) as the US sporting goods giant reported flat total sales and a decline in earnings during the first quarter.


Beth Wright | 22 Sep 2017

Zara brand owner Inditex, Swedish fast-fashion retailer H&M, and German sportswear giant Adidas have some of the best supply chains in Europe, according to a new review

Latest blogs

Hannah Abdulla | 12 Jul 2017

Sports apparel retailer Nike's delay in committing to a solid sales partnership with online retail giant Amazon could possibly have seen it lose out on sales yesterday (11 July) as the e-retailer slashed prices on products at some rival brands as part of its annual Prime Day event.


Leonie Barrie | 19 May 2016

…Nike, at least according to Forbes. Its annual ranking of the top 100 most valuable companies is not surprisingly dominated by technology brands – led by Apple in the number one slot. But plenty of clothing brands and retailers also made it onto the list.

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