Reebok International

Apparel and textile industry company news

Subscribe via RSSWhat is RSS?

Latest Articles

Reebok hires New Balance exec to lead apparel team Leonie Barrie | 5 Mar 21

Reebok has tapped former New Balance executive Portia Blunt to head up its apparel team.

Adidas starts divestiture process for Reebok Beth Wright | 16 Feb 21

German sporting goods giant Adidas has decided to begin a formal process aimed at divesting Reebok after concluding its assessment of strategic alternatives for the brand.

Adidas poised to sell Reebok? Beth Wright | 22 Oct 20

German sporting goods giant Adidas is said to be mulling a sale of its Reebok business, which it acquired in 2006 for US$3.8bn.

Reebok puts consumers in control of footwear production Beth Wright | 7 Aug 20

Global fitness brand Reebok is rolling out a new digital platform that acts to minimise waste by enabling US consumers to collectively determine whether a particular footwear design should enter production.

Adidas moves to Q2 loss as sales slide by more than a third Beth Wright | 6 Aug 20

German sportswear group Adidas has reported a loss for the second quarter as net sales tumbled by more than a third amid temporary store closures related to the Covid-19 pandemic.

Global retail closures as coronavirus spreads – Update just-style | 15 Apr 20

A raft of apparel and footwear brands and retailers including Next Plc, Primark, H&M, Nike and Gap Inc, are temporarily closing stores and suspending online operations as part of efforts to help limit the spread of the coronavirus (Covid-19) outbreak. 

Reebok reveals first plant-based performance running shoe Beth Wright | 5 Dec 19

Global fitness brand Reebok has unveiled its first plant-based performance running shoe, made with materials derived from castor beans, algae, eucalyptus trees and natural rubber.

Adidas to test products in space as set for "record" year Beth Wright | 7 Nov 19

German sporting goods giant Adidas has inked a deal with International Space Station (ISS) US National Laboratory to explore production innovation and sustainability, and says it is on track for "another record year."

Eric Liedtke to leave Adidas at the end of year Beth Wright | 24 Oct 19

Eric Liedtke, head of Global Brands at German sporting goods giant Adidas, is to step down after 25 years with the company – with the CEO of Gant re-joining the business to take over the role.

Adidas confirms FY view despite ongoing supply issues Beth Wright | 8 Aug 19

German sporting goods giant Adidas has reaffirmed its full-year forecast, even though its second-quarter earnings were squeezed by higher air freight costs as it tried to make up for shortages of mid-priced apparel in North America.

Lower sourcing costs boost Adidas Q1 Beth Wright | 3 May 19

German sportswear giant Adidas says lower sourcing costs contributed to a double-digit jump in first quarter profit, with a "successful start to the year" also boosted by higher sales in strategic growth areas Greater China and e-commerce.

Reebok unveils first plant-based performance shoe Beth Wright | 15 Aug 18

Global fitness brand Reebok has unveiled the inaugural product from its 'Cotton + Corn' sustainable products initiative, in a move that brings its first plant-based footwear to the market.

Adidas "firmly" on track for FY and 2020 targets Beth Wright | 9 Aug 18

German sportswear giant Adidas has confirmed its full-year guidance on the back of what CEO Kasper Rorsted called "another strong quarter" helped by a successful World Cup football tournament where the company was one of the main sponsors.

New Reebok sports bra features reactive technology Beth Wright | 7 Aug 18

Global fitness brand Reebok has developed what it claims is the first of its kind, technologically advanced sports bra that responds and adapts to movement to provide women with a customised amount of control and support.

Reebok continues Liquid Factory drive Beth Wright | 22 Mar 18

Global fitness brand Reebok has applied its Liquid Factory innovation to an existing model for the first time.

Reebok launches first running shoe with Flexweave Beth Wright | 12 Mar 18

Global fitness brand Reebok has launched its first running shoe built with its latest footwear upper technology, which the company claims offers a single surface construction that is as strong as it is light.

Reebok pushes boundaries of footwear upper tech Beth Wright | 12 Jan 18

Global fitness brand Reebok has collaborated on a custom collection of fitness prototypes in a bid to demonstrate the power of its latest footwear upper technology, which it claims offers a single surface construction that is as strong as it is light.

Reebok promotes Froio to America general manager Beth Wright | 5 Jun 17

Sportswear giant Reebok International has promoted Chris Froio as general manager, Reebok America, to lead the brand's effort to grow its business in what it calls the "critical" US market.

Reebok "growing" plant-based footwear Leonie Barrie | 5 Apr 17

Global fitness brand Reebok is planning to bring plant-based footwear to the market later this year thanks to its ‘Cotton + Corn’ sustainable products initiative.

Reebok targets China with "best" fitness brand bid Beth Wright | 29 Mar 17

Sporting giant Reebok has unveiled plans to open 500 of its FitHub stores across China by 2020, as part of a bid to become the "best" fitness brand in the region.

Adidas raises sales and earnings targets to 2020 Beth Wright | 8 Mar 17

German sporting giant Adidas has increased its sales and profit growth targets for the next four years on the back of an "exceptional" 2016, and revealed the next stage of its 2020 business plan – which includes US investment, a tighter brand portfolio, and a stronger focus on its namesake and Reebok brands.

Reebok sees Brazil sales and sourcing boost Ivan Castano Freeman | 9 Nov 16

Sportswear brand Reebok expects sales in Brazil to rise 10% this year – and is planning to source the same amount locally for the first time – after owner Adidas took over the beleaguered franchise last year, brand manager Julian Salguiero has told just-style.

Adidas to revamp Reebok as profit growth slows Beth Wright | 3 Nov 16

German sporting giant Adidas today (3 November) revealed better than expected third-quarter results, but shares fell after the group revealed it will incur one-time costs to invest in future growth and restructure the Reebok brand.

Reebok taps Steinbruck as creative director Beth Wright | 25 Oct 16

Sportswear firm Reebok International has named former Elie Saab and Kenneth Cole executive, Thomas Steinbruck, as its creative director, tasked with overseeing creative direction for the company's footwear and apparel collections.

Reebok Liquid Factory reinvents footwear production Beth Wright | 21 Oct 16

Sportswear firm Reebok International has unveiled a new manufacturing innovation that it says could fundamentally change the process and speed of footwear creation by eliminating the need for moulds.

Reebok initiates patent infringement investigation Michelle Russell | 9 Sep 16

The US International Trade Commission (USITC) has begun an investigation into a patent infringement complaint filed by Reebok against TRB Acquisitions over its athletic shoe technology. 

Adidas lifts outlook after beating 2015 targets  Katie Smith | 11 Feb 16

Sporting goods giant Adidas Group has raised its earnings and sales forecasts for this year, after it exceeded its targets in 2015, thanks to increased marketing investments. 

UK sportswear market to surpass $8bn by 2019 Michelle Russell | 26 Aug 15

The UK market for sportswear is expected to see considerable growth over the next five years to surpass GBP8bn (US$12.5bn) as the trend for athleisure rockets, a new report has forecast.

Adidas exploring options for golf business Katie Smith | 6 Aug 15

German sportswear giant Adidas has revealed it is exploring future options for its golf business, after the unit reported a drop in sales for the first half.

Adidas must up its game in Europe to close gap on Nike Michelle Russell | 1 Jul 15

Adidas will need to up its game if it wants to outpace rival Nike in Western Europe, particularly in the area of social media, analysts have said.





just-style homepage

Forgot your password?