Reebok International

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Adidas confirms FY view despite ongoing supply issues Beth Wright | 8 Aug 19

German sporting goods giant Adidas has reaffirmed its full-year forecast, even though its second-quarter earnings were squeezed by higher air freight costs as it tried to make up for shortages of mid-priced apparel in North America.

Lower sourcing costs boost Adidas Q1 Beth Wright | 3 May 19

German sportswear giant Adidas says lower sourcing costs contributed to a double-digit jump in first quarter profit, with a "successful start to the year" also boosted by higher sales in strategic growth areas Greater China and e-commerce.

Reebok unveils first plant-based performance shoe Beth Wright | 15 Aug 18

Global fitness brand Reebok has unveiled the inaugural product from its 'Cotton + Corn' sustainable products initiative, in a move that brings its first plant-based footwear to the market.

Adidas "firmly" on track for FY and 2020 targets Beth Wright | 9 Aug 18

German sportswear giant Adidas has confirmed its full-year guidance on the back of what CEO Kasper Rorsted called "another strong quarter" helped by a successful World Cup football tournament where the company was one of the main sponsors.

New Reebok sports bra features reactive technology Beth Wright | 7 Aug 18

Global fitness brand Reebok has developed what it claims is the first of its kind, technologically advanced sports bra that responds and adapts to movement to provide women with a customised amount of control and support.

Reebok continues Liquid Factory drive Beth Wright | 22 Mar 18

Global fitness brand Reebok has applied its Liquid Factory innovation to an existing model for the first time.

Reebok launches first running shoe with Flexweave Beth Wright | 12 Mar 18

Global fitness brand Reebok has launched its first running shoe built with its latest footwear upper technology, which the company claims offers a single surface construction that is as strong as it is light.

Reebok pushes boundaries of footwear upper tech Beth Wright | 12 Jan 18

Global fitness brand Reebok has collaborated on a custom collection of fitness prototypes in a bid to demonstrate the power of its latest footwear upper technology, which it claims offers a single surface construction that is as strong as it is light.

Reebok promotes Froio to America general manager Beth Wright | 5 Jun 17

Sportswear giant Reebok International has promoted Chris Froio as general manager, Reebok America, to lead the brand's effort to grow its business in what it calls the "critical" US market.

Reebok "growing" plant-based footwear Leonie Barrie | 5 Apr 17

Global fitness brand Reebok is planning to bring plant-based footwear to the market later this year thanks to its ‘Cotton + Corn’ sustainable products initiative.

Reebok targets China with "best" fitness brand bid Beth Wright | 29 Mar 17

Sporting giant Reebok has unveiled plans to open 500 of its FitHub stores across China by 2020, as part of a bid to become the "best" fitness brand in the region.

Adidas raises sales and earnings targets to 2020 Beth Wright | 8 Mar 17

German sporting giant Adidas has increased its sales and profit growth targets for the next four years on the back of an "exceptional" 2016, and revealed the next stage of its 2020 business plan – which includes US investment, a tighter brand portfolio, and a stronger focus on its namesake and Reebok brands.

Reebok sees Brazil sales and sourcing boost Ivan Castano Freeman | 9 Nov 16

Sportswear brand Reebok expects sales in Brazil to rise 10% this year – and is planning to source the same amount locally for the first time – after owner Adidas took over the beleaguered franchise last year, brand manager Julian Salguiero has told just-style.

Adidas to revamp Reebok as profit growth slows Beth Wright | 3 Nov 16

German sporting giant Adidas today (3 November) revealed better than expected third-quarter results, but shares fell after the group revealed it will incur one-time costs to invest in future growth and restructure the Reebok brand.

Reebok taps Steinbruck as creative director Beth Wright | 25 Oct 16

Sportswear firm Reebok International has named former Elie Saab and Kenneth Cole executive, Thomas Steinbruck, as its creative director, tasked with overseeing creative direction for the company's footwear and apparel collections.

Reebok Liquid Factory reinvents footwear production Beth Wright | 21 Oct 16

Sportswear firm Reebok International has unveiled a new manufacturing innovation that it says could fundamentally change the process and speed of footwear creation by eliminating the need for moulds.

Reebok initiates patent infringement investigation Michelle Russell | 9 Sep 16

The US International Trade Commission (USITC) has begun an investigation into a patent infringement complaint filed by Reebok against TRB Acquisitions over its athletic shoe technology. 

Adidas lifts outlook after beating 2015 targets  Katie Smith | 11 Feb 16

Sporting goods giant Adidas Group has raised its earnings and sales forecasts for this year, after it exceeded its targets in 2015, thanks to increased marketing investments. 

UK sportswear market to surpass $8bn by 2019 Michelle Russell | 26 Aug 15

The UK market for sportswear is expected to see considerable growth over the next five years to surpass GBP8bn (US$12.5bn) as the trend for athleisure rockets, a new report has forecast.

Adidas exploring options for golf business Katie Smith | 6 Aug 15

German sportswear giant Adidas has revealed it is exploring future options for its golf business, after the unit reported a drop in sales for the first half.

Adidas must up its game in Europe to close gap on Nike Michelle Russell | 1 Jul 15

Adidas will need to up its game if it wants to outpace rival Nike in Western Europe, particularly in the area of social media, analysts have said.

Reebok CrossFit collection gets tough with Kevlar Leonie Barrie | 13 May 15

Sportswear firm Reebok International is to use DuPont’s Kevlar fibre – more commonly found in ballistic and stab-resistant body armour - in a new high performance workout line.

Reebok custom-fit running shoe moulds to shape Michelle Russell | 10 Mar 15

Sporting giant Reebok has developed a running shoe designed to uniquely conform to any foot using its 'Pump' technology.

Adidas remains “on attack” as sales climb Michelle Russell | 2 Feb 15

German sportswear giant Adidas say its remains on attack, despite revealing what it says were record sales in Austria, Switzerland and his home market last year.

Warson launches new Reebok/Gore-Tex boot Richard Woodard | 22 Jan 15

Military and tactical footwear specialist Warson Brands has launched a new line of waterproof footwear for hot weather in association with Reebok and Gore-Tex maker WL Gore & Associates.

Reebok and Warson develop tactical boot line Michelle Russell | 15 Jan 15

Sporting giant Reebok has launched a line of tactical footwear through licensee and military footwear manufacturer Warson Brands.

Reebok acquires boxing apparel brand Luta Michelle Russell | 28 Nov 14

Reebok International has acquired UK-based boxing and martial arts apparel brand Luta for an undisclosed sum.

Top stories this week on just-style... Katie Smith | 24 Oct 14

The most-read stories on just-style this week included the possible sale of Adidas's Reebok brand, figures that suggest UK textile sector wages and productivity are the lowest of all the country's manufacturing industries, and reports that structural issues may have been to blame for the collapse of a Cambodian garment factory.

Reebok fined in Australia over EasyTone claims Michelle Russell | 23 Oct 14

Sports giant Reebok has been penalised by an Australian court over its EasyTone shoe range, which it claimed boosts muscle tone of calves, thighs and buttocks more than traditional walking shoes would.

Adidas "Reebok sale" would be admittance of defeat Michelle Russell | 20 Oct 14

Should Jynwel Capital succeed in a reported deal to acquire Adidas's Reebok brand, it would be an admittance of defeat by the German sporting goods giant, analysts believe.





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