Rue21

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Rue21 selects cloud solution for high-performance Michelle Russell | 2 Oct 18

US fast fashion retailer Rue21 has selected a cloud-based solution to help expand its mission of becoming a customer-centric business.


Rue21 to build commerce and analytics capabilities Michelle Russell | 19 Jun 18

Rue21 has set out a new "strategic technology roadmap" that will see the US fast fashion retailer implement a number of unified commerce and data analytics initiatives to give a more customer-centric view of its business.


Rue21 taps Chico's exec Van Brunt as CEO Beth Wright | 14 Jun 18

Rue21 has reshuffled its leadership team in a move that sees former Chico's FAS executive, Laurie Van Brunt, named president and CEO.


Rue21 uses predictive analytics for buying decisions Beth Wright | 2 May 18

Rue21 has partnered with First Insight in a move that is allowing the teen speciality apparel retailer to use predictive analytics to assist with buying decisions on categories including apparel, footwear and accessories.


Rue21 names Appel interim-CEO, reorganises board Beth Wright | 18 Oct 17

Following the court approval of its reorganisation plan last month, teen speciality apparel retailer Rue21 has reorganised its board of directors, naming Michael Appel chairman and interim-CEO.


Rue21 to emerge from bankruptcy process Beth Wright | 12 Sep 17

Teen speciality apparel retailer Rue21 says its reorganisation plan has received court approval, and it expects to emerge from the bankruptcy process after less than four months.


Rue21 to shutter more than one-third of US stores Beth Wright | 18 Apr 17

In what it calls a "difficult but necessary decision", apparel retailer Rue21 is to shutter more than one-third of its brick-and-mortar locations across the US.


Rue21 names new CEO and taps Target exec Beth Wright | 4 Oct 16

US teen apparel retailer Rue21 has announced a number of leadership changes, including a new interim chief executive officer and the addition of Target executive Nina Barjesteh as its new chief merchandising officer.

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