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Michelle Russell | 19 Jun 2018

Rue21 has set out a new "strategic technology roadmap" that will see the US fast fashion retailer implement a number of unified commerce and data analytics initiatives to give a more customer-centric view of its business.

Beth Wright | 14 Jun 2018

Rue21 has reshuffled its leadership team in a move that sees former Chico's FAS executive, Laurie Van Brunt, named president and CEO.

Beth Wright | 2 May 2018

Rue21 has partnered with First Insight in a move that is allowing the teen speciality apparel retailer to use predictive analytics to assist with buying decisions on categories including apparel, footwear and accessories.

Beth Wright | 18 Oct 2017

Following the court approval of its reorganisation plan last month, teen speciality apparel retailer Rue21 has reorganised its board of directors, naming Michael Appel chairman and interim-CEO.

Beth Wright | 12 Sep 2017

Teen speciality apparel retailer Rue21 says its reorganisation plan has received court approval, and it expects to emerge from the bankruptcy process after less than four months.

Beth Wright | 18 Apr 2017

In what it calls a "difficult but necessary decision", apparel retailer Rue21 is to shutter more than one-third of its brick-and-mortar locations across the US.

Beth Wright | 4 Oct 2016

US teen apparel retailer Rue21 has announced a number of leadership changes, including a new interim chief executive officer and the addition of Target executive Nina Barjesteh as its new chief merchandising officer.

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