Superdry Plc

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Superdry swings to FY loss as profits plummet 210% Beth Wright | 21 Sep 20

UK fashion retailer Superdry has reported an underlying pretax loss for the full year as profits tumbled 210% into the red.

Superdry secures GBP70m in financing as Covid impact weighs Hannah Abdulla | 10 Aug 20

UK fashion retailer Superdry has secured GBP70m (US$91m) in financing as it continues to reel from the impact of coronavirus on its sales.

Superdry to take back control of China business Michelle Russell | 22 Jun 20

UK fashion retailer Superdry has revealed plans to take back full control of its China business, ending its four-year joint venture with local partner Trendy International.

Retailers begin to outline store reopening plans – Update just-style | 16 Jun 20

Debenhams, Brooks Brothers, and J.Crew Group are among the latest apparel brands and retailers to outline reopening plans after stores and online operations were closed temporarily worldwide as part of efforts to help limit the spread of the coronavirus (Covid-19) outbreak.

Superdry Q4 sales sink on store closures Hannah Abdulla | 7 May 20

Superdry says its full-year sales fell 19.1%, severely impacted by coronavirus-related store closures that affected its fourth-quarter numbers.

Superdry warns it will miss 2020 profit target Hannah Abdulla | 18 Mar 20

UK retailer Superdry has warned it will miss its 2020 targets as it has come up against "unprecedented challenges" from the coronavirus (Covid-19) outbreak.

Superdry H1 profits sink as recovery continues Hannah Abdulla | 12 Dec 19

Shares in Superdry fell 3.6% this morning as half-year profits sank as the group continues work on a turnaround plan.

Superdry turnaround underway amid H1 sales drop Beth Wright | 7 Nov 19

Despite ongoing efforts to turnaround its business, UK clothing retailer Superdry today (7 November) booked a double-digit drop in group revenue in the first half of the year, with declines across all channels. 

Dunkerton to serve as Superdry chief until 2021 Beth Wright | 14 Oct 19

UK clothing retailer Superdry has appointed the firm's co-founder Julian Dunkerton as its CEO until 2021.

Superdry swings to GBP85.4m FY loss amid upheaval Beth Wright | 10 Jul 19

Shares in UK clothing retailer Superdry were down by almost 4% this morning (10 July) as the company moved to a full-year loss and interim-CEO Julian Dunkerton warned the issues in the business will not be resolved overnight.

Superdry warns on FY profit amid wholesale woes Beth Wright | 9 May 19

UK clothing retailer Superdry has warned it expects full-year underlying profit before tax to come in below market expectations following a "poor" wholesale and e-commerce performance in the fourth quarter. 

Mass exodus at Superdry as Dunkerton reinstated Beth Wright | 3 Apr 19

Shares in UK clothing retailer Superdry remained down by more than 9% this afternoon (2 April) following a swathe of resignations across the group's board amid the return of former co-founder Julian Dunkerton.

Unseasonably warm weather dampens Superdry Q3 Beth Wright | 7 Feb 19

Superdry has reported a "subdued" performance in the third quarter as unseasonably warm weather continued to dampen sales at the UK clothing retailer, which specialises in cold weather-related products.

Can new creative director help Superdry turnaround? Hannah Abdulla | 21 Jan 19

Following plans outlined at the end of last year to shake up its supply chain after a 49% slide in profits, UK retailer Superdry is appointing new creative director to take charge of brand innovation.

Superdry to shake up supply chain as H1 profits plunge Hannah Abdulla | 12 Dec 18

Retailer Superdry has pointed to "unseasonably warm weather" and a "lack of innovation in some core categories" for a failure to deliver on profits during the first half of 2019 – prompting a 33% dive in its share price this morning (12 December).

Superdry hopes for cold snap after "challenging" H1 Beth Wright | 8 Nov 18

UK clothing retailer Superdry says while it is yet to see a sustained period of seasonally typical weather, the group has made "significant" progress in the first half against a challenging backdrop

Superdry blames weather and forex for profit warning Michelle Russell | 15 Oct 18

Unseasonably hot weather conditions and weak consumer confidence in key markets, coupled with foreign exchange costs, have forced UK clothing retailer Superdry to issue a profit warning for the full year.

Superdry hires chief product officer amid fast-fashion move Leonie Barrie | 14 Sep 18

The Superdry branded clothing company has named Brigitte Danielmeyer, the former Tommy Hilfiger global head of womenswear, to the new role of chief product officer – as it launches a number of new fast-fashion collections.

Superdry books double-digit FY hike Beth Wright | 5 Jul 18

Shares in Superdry brand owner Superdry Plc jumped by more than 7% this morning (5 July) as the company revealed double-digit increases in sales and earnings for the last financial year, and announced a second special dividend.

SuperGroup drives direct sourcing, hails H1 success Beth Wright | 10 Jan 18

Superdry brand owner SuperGroup has credited its "disruptive multi-channel approach" with booking 20% growth in sales and profit for the half year to the end of October 2017, a period in which the company also established an Asian buying office to further drive direct sourcing.

Superdry picks PLM to support growth, boost efficiency Beth Wright | 9 Jan 18

UK fashion retailer Superdry has invested in a product lifecycle management (PLM) solution to support growth and streamline product development.

SuperGroup H1 sales jump, but warns on margin Beth Wright | 9 Nov 17

Superdry brand owner SuperGroup has booked a 25.2% jump in first-half half, benefitting from continued strong growth across all channels, and said it expects full-year earnings to be in line with market expectations. 

Top stories this week on just-style... Beth Wright | 29 Sep 17

Top stories this week on just-style include a look at the implications of Trump's trade policy for the textile and apparel industry, an update on minimum wages in Cambodia and Vietnam, a new report that reveals 22 countries still use children in cotton and garment production, and SuperGroup's plans to rebrand as Superdry Plc.

SuperGroup to rebrand as Superdry Beth Wright | 27 Sep 17

As part of its continued global development, Superdry brand owner SuperGroup is to rebrand as Superdry Plc amid an update on its business transformation that now includes plans to roll out a series of corporate responsibility goals.

SuperGroup to roll out standalone sports stores Beth Wright | 5 Jul 17

Shares in Superdry brand owner SuperGroup climbed this week as the retailer revealed plans to expand its sportswear offer to include dedicated stand-alone stores, shops-in-shops, an extended online presence, and development of its footwear offer.

SuperGroup turnaround strategy boosts FY earnings Michelle Russell | 30 Jun 17

Superdry brand owner SuperGroup has booked growth in both earnings and sales for its last fiscal year, reinforcing the success of its 2015 turnaround strategy.

SuperGroup FY sales jump on weaker pound Michelle Russell | 11 May 17

Superdry brand owner SuperGroup has offered an optimistic outlook for the new fiscal year and booked a jump in full-year sales thanks to currency fluctuations.

SuperGroup H1 driven by weak pound and new stores Michelle Russell | 12 Jan 17

The weak pound and the opening of new stores over the Christmas period helped Superdry brand owner SuperGroup boost revenue and earnings in its first-half, leading to the retailer reaffirming its full-year outlook.

SuperGroup H1 sales jump on currency changes Michelle Russell | 10 Nov 16

Superdry brand owner SuperGroup has booked a 31.1% jump in first-half sales, with growth in all divisions, and said it expects full-year earnings to be in line with expectations. 

Apparel brands "ignoring" refugee abuse in Turkey factories Michelle Russell | 25 Oct 16

The majority of large apparel brands are ignoring the "endemic" abuse of Syrian refugees in Turkish clothing factories supplying European retailers, a new report has found. 


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