Under Armour Inc

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Under Armour eyes a more responsive positioning

As Under Armour's rapid growth trajectory starts to ease up, the athletic wear maker is now looking to position itself as a more responsive...

Why US sporting goods retailers are struggling

Despite strong growth in US sportswear sales, sporting goods retailers are struggling as consumers change their purchasing habits, sportswea...


Michelle Russell | 14 Oct 2016

US sportswear giant Under Armour says it wants to propel its brand into the future through a new state-of-the-art Lighthouse manufacturing innovation facility that brings new opportunities in local-for-local manufacturing and customised products. Described by the group as its "magic bullet" and barely three months old, there are already plans for a second centre – and for the launch of several contract factories next year.


Leonie Barrie | 21 Sep 2016

Performance footwear and apparel brand Under Armour has taken a much-anticipated step to broaden its appeal to a more mainstream audience with its new Under Armour Sportswear brand – or what the company describes as ‘Modern American Sportswear.’


Leonie Barrie | 18 Aug 2016

With the second-biggest shopping season of the year now underway, analysts are cautiously optimistic that back-to-school sales will provide a much-needed lift for US clothing retailers thanks to several key trends and well-controlled inventory levels.


Guest author | 17 Aug 2016

3D printing has already transformed the manufacturing process in many industries, but an assessment of the technology by analysts at Bernstein Research seems to suggest much more progress still needs to be made before it has the potential to impact apparel.

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Beth Wright | 15 Sep 2017

As part of its plans to build a stronger and smarter company with faster go-to-market speed and greater digital capabilities, Under Armour has opened a dedicated global innovation hub for footwear design in Portland, Oregon.


just-style | 8 Sep 2017

In the most recent second-quarter filings from US apparel and footwear brands and retailers, PVH upped its full-year guidance based on strong second-quarter results, while Guess saw its results boosted by solid growth in both Europe and Asia. Oxford Industries, meanwhile, saw mixed results as earnings fell but sales edged up.


Michelle Russell | 1 Aug 2017

Athletic wear maker Under Armour is to close stores and cut jobs as part of new plans to build a stronger and smarter company with faster go-to-market speed and greater digital capabilities.


Michelle Russell | 13 Jul 2017

Canadian yoga wear brand Lululemon Athletica is understood to be suing rival sportswear firm Under Armour over claims it has copied the four-strap design of its best-selling sports bras.


In the most recent first-quarter filings from US apparel and footwear brands and retailers, G-III Apparel moved to a loss on acquisition charges, while Guess saw earnings fall on soft Americas sales. Kate Spade, meanwhile, saw earnings slump on the back of sales declines, while Hudson's Bay recorded comparable store declines on the back of lower domestic store traffic across all banners. 


Michelle Russell | 8 Jun 2017

Athletic wear maker Under Armour has launched a new platform allowing consumers to customise its athletic shoes by uploading their own images and selecting prints and colours.


In the most recent fourth-quarter filings from US apparel and footwear brands and retailers, Destination XL moved to a profit but booked lower sales, while Caleres moved to a loss in the quarter. VF Corporation, meanwhile, revealed a fall in both sales and earnings for the quarter, while Stein Mart moved to a loss as a result of "aggressive" promotions. 


Beth Wright | 14 Mar 2017

Athletic wear maker Under Armour has tapped Clay Dean as its new chief innovation officer, assuming responsibility for global strategy and collaboration between the design, marketing, product and category management teams. 


Michelle Russell | 13 Mar 2017

UK retailer Marks & Spencer has topped a new benchmark ranking that aims to incentivise companies in a race to the top for the moral and commercial advantages of a strong human rights record.


Beth Wright | 31 Jan 2017

Athletic wear maker Under Armour has launched its first made-in-the-USA capsule apparel collection, produced at its state-of-the-art UA Lighthouse design and manufacturing innovation hub in Baltimore.


Leonie Barrie | 31 Jan 2017

Under Armour CEO Kevin Plank is among a group of business leaders who will be advising president Donald Trump on how best to create new jobs in the US.


Leonie Barrie | 9 Jan 2017

Baltimore-based athletic wear maker Under Armour Inc has launched its first-ever "athlete recovery sleepwear" designed to improve both sleep and overall athlete performance.


Michelle Russell | 15 Dec 2016

US sportswear brand Under Armour has developed a new line of smart running shoes designed to track a user's capabilities and inform the runner if he or she is too tired to run. 


In the most recent third-quarter filings from US apparel and footwear brands and retailers, Sears Holdings remained optimistic despite widening its net losses, while Vince Holding blamed challenging conditions and warm weather for a fall in both earnings and sales. Abercrombie & Fitch, meanwhile, revealed a "disastrous" quarter as sales fell and earnings plummeted 80%, while American Eagle Outfitters booked record sales and its 9th consecutive quarter of profit improvement.


Beth Wright | 14 Sep 2016

Performance footwear and apparel brand Under Armour is to use advanced cutting room solutions from technology specialist Lectra in its new Lighthouse manufacturing and design centre.


In the most recent second-quarter filings from US apparel and footwear brands and retailers, Tailored Brands showed improvement on Q1 but saw earnings slide, while DSW booked mixed results. Abercrombie & Fitch widened its net losses but remained optimistic, while Destination Maternity revealed improved losses. Express, meanwhile, delivered what it described as a "disappointing" second-quarter, below management expectations, and Macy's saw a "distinct" improvement in its sales and earnings trends for the quarter. 


Beth Wright | 30 Aug 2016

US sportswear giant Nike and performance footwear and apparel brand Under Armour have topped the so-called social currency charts, as other retailers clamour to keep up with their social media-savvy consumers.


Michelle Russell | 30 Aug 2016

Under Armour is to open its fourth distribution hub in the US as the performance footwear and apparel brand looks to optimise product distribution for its growing direct-to-consumer business.


Leonie Barrie | 11 Aug 2016

Performance footwear and apparel brand Under Armour is continuing to add new executives to its team, including former VF Corp executive Colin Browne as president of global sourcing.


Leonie Barrie | 28 Jun 2016

Under Armour’s local-for-local manufacturing vision is taking shape with a new state-of-the-art facility in the US that will serve as the "epicentre" for the sportswear giant's manufacturing and design innovation.


Beth Wright | 10 Jun 2016

Performance footwear and apparel brand Under Armour says that Dave Dombrow, its former senior vice president, creative footwear and accessories, will be making a return to the company as chief design officer this summer.


Michelle Russell | 1 Jun 2016

Performance footwear and apparel brand Under Armour has cut its full-year outlook as a result of the liquidation of its long-standing customer Sports Authority. 


Michelle Russell | 4 May 2016

Performance footwear and apparel brand Under Armour has appointed Kip Fulks to the role of interim chief merchandising officer as Henry Stafford announces his intention to step down after six years in the position.


Michelle Russell | 25 Apr 2016

Performance footwear and apparel brand Under Armour is replacing Nike in a sponsorship deal with The University of California, Berkeley, after signing a ten-year agreement to outfit all of its sports programmes.

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Leonie Barrie | 24 Oct 2014

Competition for pole position in the women's sportswear market is about to heat up after Nike this week revealed it has set its sights on growing its women's business by 40% over the next two years.


Leonie Barrie | 22 Sep 2014

Two separate calls came last week urging the various safety initiatives in Bangladesh to work more closely to coordinate their efforts - and for more input from the Bangladeshi government if the work achieved so far is to continue its momentum.

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