The global apparel industry experienced a 23% drop in new job postings related to artificial intelligence in Q4 2023 compared with the previous quarter, according to GlobalData’s Job Analytics. This compares to a 67% decrease versus Q4 2022. GlobalData’s Apparel: Hiring Trends & Signals Q4 2023 report reveals comprehensive insights into hiring patterns, job roles, required skills, geographical trends, and key themes within the apparel industry, facilitating anticipation of future workforce needs. Buy the report here.

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Notably, Sales and Related Occupations jobs accounted for a 25% share of the global apparel industry’s artificial intelligence-related total new job postings in Q4 2023, down 13% over the prior quarter.

Sales and Related Occupations drive artificial intelligence-related hiring activity

Sales and Related Occupations, with a share of 25%, emerged as the top artificial intelligence-related job roles within the apparel industry in Q4 2023, with new job postings drop by 13% quarter-on-quarter. Computer and Mathematical Occupations came in second with a share of 18% in Q4 2023, with new job postings dropping by 38% over the previous quarter.

The other prominent artificial intelligence roles include Management Occupations with a 13% share in Q4 2023, Business and Financial Operations Occupations with a 11% share of new job postings.

Top five companies in apparel industry accounted for 84% of hiring activity

The top companies, in terms of number of new job postings tracked by GlobalData, as of Q4 2023 were VF, Ralph Lauren, Levi Strauss & Co, Peloton Interactive, and Hugo Boss. Together they accounted for a combined share of 84% of all artificial intelligence-related new jobs in the apparel industry.

VF posted 18 artificial intelligence-related new jobs in Q4 2023, Ralph Lauren 12 jobs, Levi Strauss & Co 7 jobs, Peloton Interactive 6 jobs, and Hugo Boss 4 jobs, according to GlobalData’s Job Analytics.

Hiring activity was driven by the US with a 50.00% share of total new job postings, Q4 2023

The largest share of artificial intelligence-related new job postings in the apparel industry in Q4 2023 was in the US with 50.00% followed by Italy (30.36%) and Germany (7.14%). The share represented by the US was nine percentage points lower than the 58.90% share it accounted for in Q3 2023.

For further understanding of GlobalData's Apparel: Hiring Trends & Signals Q4 2023, buy the report here.

6 January 2024

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GlobalData, the leading provider of industry intelligence, provided the underlying data, research, and analysis used to produce this article.

GlobalData’s Job Analytics uses machine learning to uncover key insights from tracking daily job postings for thousands of companies globally. Proprietary analysis is used to group jobs into key thematic areas and granular sectors across the world’s largest industries. classifications are used to group patents into key thematic areas and link them to specific companies across the world’s largest industries.