Speed-to-market is critical in the textile and apparel industry— but treating color as an afterthought can be a roadblock.

Just two weeks.

According to a recent report from McKinsey that’s the average amount of time it takes a global vertical fast-fashion brand to complete a fashion cycle. For a US lifestyle brand, it’s 34 weeks on average. A global premium apparel brand takes 47 weeks to complete the cycle.

Those numbers speak for themselves. For retailers everywhere—both large and small—the pressure is on.

In this digital magazine, discover why color is so subjective and learn how to start overcoming some of the most common color development roadblocks at a time when calendars are shrinking and speed to market is critical.

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