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June 14, 2022

Reiss taps new buying chief to lead third-party brand offer

British fashion chain Reiss has announced plans to add curated edits from premium brands to its proposition and named former Selfridges executive Ben Hurren to lead its new featured brands department.

By Beth Wright

In his new role as head of brand buying for menswear, womenswear, and kids, Hurren, a buying manager with over 15 years of experience with luxury retail specialists such as Harvey Nichols, Selfridges, and Flannels, will be responsible for identifying and bringing onboard like-minded brands and category specialists to complement the Reiss offer.

The project includes ready-to-wear, shoes and accessories, and lifestyle items – curated to reflect Reiss ’ distinctive aesthetic.

Reiss is a brand I know well. It’s an excellent platform for brands, with a loyal customer and a trusted aesthetic” says Hurren.

As a warm-up, Reiss says consumers and followers will have noticed selections from LA-based denim specialists Paige and Manchester-based outfitters Private White VC in-store and online.

The brand has also collaborated with activewear label Castore and worked on a co-signed collection with menswear resort label Ché.

Reiss , mostly known for its occasionwear and business attire, has recently expanded its offer with activewear, leisurewear, and casual staples.

“Our customer trusts the Reiss look and our ability to curate edits. We’ll be adding these from premium brands to take their style further,” says chief customer officer Sally-Anne Newson.

Last year, UK clothing and homeware retailer Next Plc agreed the terms of a deal to acquire a 25% equity stake in Reiss.

Upon completion of the deal, Next will make an equity investment of GBP33m (US$45.8m) and a debt investment of GBP10m, financed from its own cash resources. Under the terms of the agreement, Next has an option to acquire an additional 26% interest at pre-agreed terms which, if exercised, would increase its holding to 51%. The option falls away after July 2022.

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