Globalisation and pressures upon companies to lower prices, move fashion to market more quickly and strive for better quality often have negative effects upon workers, developing country communities and the environment. Demands are now being made of companies to take greater social responsibility. The apparel industry is paving the way for other industries in making corporate social responsibility (CSR) an integrated part of the business mission rather than simply an afterthought or a reaction to critics. This month's management briefing addresses how apparel firms can and are implementing CSR succesfully.