November 2003 management briefing

Powerhouse retailers and top global brands are cashing in on the maternity wear market. Research shows estimates of $1.2 billion in U.S. sales alone last year. It definitely offers profit potential, particularly because so few companies are servicing its consumers. Target signed on former Vogue editor and top maternity designer Liz Lange to create an exclusive line for the retailer. Nike also signed her to create its line of maternity workout wear. Both Gap and Old Navy are creating lines for new mothers to be, a move that will increase its positioning as a retailer for everyone in your family. Don't miss out, download this management briefing to discover the growth opportunities, the market challenges and who the new entrants are. We also talk to seven of the leading retailers, such as Jennifer Vlasic from adidas and Barbie White from Japanese Weekend.

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