Merchandising optimization: the right product in the right place at the right time. Merchandise optimization helps apparel companies use demand information at the store and SKU level as a basis for strategic merchandising decisions in order to drive revenues. What and how much should I purchase? How do I allocate it? What price should it be? How should I plan for markdowns? What promotions should I run? When and how should I replenish the products? This month's management briefing offers a great insight in to assortment, allocation, pricing, promotional and markdown: the key areas to boost sales, profits and price image.