Internet sales have undoubtedly grown at a tremendous rate in the last five years. In spite of the continued reluctance by some retailers to separate out or release their sales by channel, namely high street, out-of-town, catalogues and internet, a consensus has developed of the size of the UK internet market, and the share of fashion within it. By the end of 2006, e-tailing will be worth GBP26bn and will be 10% of total retail. UK e-tailing in total is estimated to be running at a monthly rate which is now in excess of GBP2bn each month.