COVID-19 Impact on ASOS Plc and its future prospects

Summary

The post coronavirus (COVID-19) company impact report analyses the impact of the COVID-19 outbreak on ASOS Plc & its future prospects.

ASOS’s sales are forecast to grow by 22.0% in 2020 compared to 13.7% in 2019, reaching USD5.1 bn against GlobalData’s pre COVID-19 estimations of USD4.8bn for 2020.

Despite the slowdown in fashion industry, a double-digit growth amidst the pandemic highlights a great momentum in business - the group is set to maintain robust growth in FY2020/21.

Scope

• ASOS’ focus on attracting more shoppers globally will drive sales while simultaneously reducing the risk of over dependence on a few markets
• Lower return rates and deliberate purchases post COVID-19 has saved significant operational costs for the group which mitigates some of the high expenditure incurred on safety measures across its operations.
• ASOS’ newly launched collections ‘ASOS Must Haves’, ‘ASOS Luxe’ and ‘Dark Future’ look promising and will be crucial for the group to gain share in their respective consumer segments.

Reasons to Buy

• Use our revised 2020 forecast for ASOS Plc to understand how it will perform this year.
• Use our charts to review how ASOS Plc's sales are split by region globally and how these regions have been impacted by COVID-19.
• Use our in-depth analysis to review how ASOS Plc has responded to COVID-19 and how this will affect its performance.

Executive Summary
ASOS Plc's exposure to COVID-19
ASOS Plc's operational responses to COVID-19
Key findings
Key conclusions
Geographic spread analysis - COVID 19 vs ASOS Plc Group Sales
Global & regional impact
Impact score for ASOS Plc versus competitors
Financials for ASOS Plc versus competitors
Revised 2020 revenue forecast
ASOS Plc’s exposure
Latest News
Indications from Stock Price and Influencers
Company reaction
Indications from recruitment trends
Increasing AR in Retail
Appendix
Methodology

List of Figures
Spread of COVID-19- confirmed cases, number in treatment, recoveries and deaths.
Countries/ regions affected by COVID-19
Spread of ASOS Plc group sales in 2019
COVID-19 global impact score for ASOS Plc versus competitors
ASOS Plc global revenue and year on year growth 2015-2020
ASOS Plc exposure: by region vs regional impact levels