Fashion Retailers Reaction to COVID-19: Coronavirus (COVID-19) Case Study

Fashion Retailers Reaction to COVID-19: Coronavirus (COVID-19) Case Study

Published: April 2020
Publisher: GlobalData
Product ref: 315954
Pages: 10
Format: PDF
Delivery: By product vendor

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Summary

This brief looks at how some fashion retailers and brands have reacted during the crisis with the take outs other businesses can use to devise their own strategies.

Identifying and learning from fashion retailers’ strategies during the peak of the Coronavirus outbreak

Scope

• Giorgio Armani livestreamed its Milan Fashion Week show as a protective measure against COVID-19
• Les Petits Joueurs turns to virtual showrooms to engage customers
• Use of digital medium to sell and promote products through virtual fitting and products launch

Reasons to Buy

• This brief looks at how some fashion retailers and brands have reacted during the crisis with the take outs other businesses can use to devise their own strategies.

Price: $400.00

Don't worry. No payment is taken yet

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Related research categories

By sector: Fashion, Retail


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