Global Licensed Merchandise Market 2017-2021

Global Licensed Merchandise Market 2017-2021

Published: October 2017
Publisher: Technavio
Product ref: 284657
Pages: 81
Format: PDF
Delivery: By product vendor

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Licensing is the process of buying a copyrighted or trademarked property such as name, logo, character, or any other element. It involves two parties, a licensor and a licensee. The licensor owns the property and the licensee buys the license. The use of copyrighted or trademarked property is subjected to certain terms and conditions agreed upon by both the parties. Licensed merchandise refers to the merchandise manufacturers licensing the right to use the name and likeness of artists on the merchandise they produce. They also work together with artists to design and come up with items to sell on the road or at the venue.

Technavio’s analysts forecast the global licensed merchandise market to grow at a CAGR of 4.37% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global licensed merchandise market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
• Americas
• APAC
• EMEA

Technavio's report, Global Licensed Merchandise Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
• Fanatics
• G-III Apparel Group
• Hasbro
• NBCUniversal Media
• The Walt Disney Company
• Warner Bros. Consumer Products

Other prominent vendors
• Adidas
• Bioworld
• Cartoon Network
• Columbia Sportswear
• DreamWorks Animations
• Discovery Consumer Products
• Entertainment One
• Everlast Worldwide
• Hanesbrands
• Knights Apparel
• Mattel
• Nike
• Prada
• Puma
• Rainbow
• Ralph Lauren
• Reebok
• Sanrio
• Twentieth Century Fox Consumer Products
• Under Armour

Market driver
• High viewership of movies and TV shows
• For a full, detailed list, view our report

Market challenge
• Seasonal merchandise sales
• For a full, detailed list, view our report

Market trend
• Rising importance of global box office
• For a full, detailed list, view our report

Key questions answered in this report
• What will the market size be in 2021 and what will the growth rate be?
• What are the key market trends?
• What is driving this market?
• What are the challenges to market growth?
• Who are the key vendors in this market space?

You can request one free hour of our analyst’s time when you purchase this market report. Details are provided within the report.

Price: $4067.00

Don't worry. No payment is taken yet

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Related research categories

By market: Global


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