Summary
The UK Clothing 2019-2024 report offers comprehensive insight and analysis of the UK clothing market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on womenswear, menswear, childrenswear and accessories. Consumer data is based on our 2019 How Britain Shops survey, using a panel of 10,000 nationally representative consumers, as well as our 2019 UK clothing survey, using a panel of 5,000 nationally representative consumers.
The UK clothing market is forecast to grow by 6.0% out to 2024, a marginal rise on the growth achieved over the past five years. While we expect consumer confidence to improve as agreements are put in place for the UK to leave the EU with the retail market likely to see some benefit, we do not expect a significant boost to clothing volumes in the short term as shoppers retain their cautious approach to spending.
Scope
• Primark is forecast to overtake M&S as the UK clothing market leader in 2019.
• The percentage of UK consumers that purchased clothing fell by 1.9ppts in the year to March 2019 to 83.2%.
• Value for money is the most important purchase motivator for clothing, especially among family shoppers aged 35-44 and also those aged over 65.
• The UK online clothing market will rise by 27.4% over the next five years, creating a £3.7bn sales opportunity.
Reasons to buy
• Utilise our analysis of how midmarket retailers such as Arcadia, Debenhams and Marks & Spencer are struggling in the clothing sector to consider how to avoid the same pitfalls and stay relevant.
• Learn what drives consumers to make a clothing purchase, such as value for money, quality and price, in order to boost appeal among target customers and maximise sales potential.
• Learn how online retailers can best utilise physical space in order to support long-term growth plans.
• Understand which consumers are shopping online for clothing and what delivery methods they are using in order to refine your online proposition and satisfy shopper needs.
THE HOT ISSUES
Market drivers and inhibitors in clothing
Main issues in clothing
Retailers’ approach to discounting must be addressed in 2020
Midmarket players struggle to retain relevance and share
Online pureplays should utilise pop-ups, showrooms and concessions to support long-term growth
Growing appetite for second-hand clothing and fashion rental poses threat to future prospects of retail market
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
Overall sector size
Overall sector growth
Category growth in clothing
Category dynamics: womenswear
Category dynamics: women's outerwear
Category dynamics: women's underwear
Category dynamics: menswear
Category dynamics: men's outerwear
Category dynamics: men's underwear
Category dynamics: childrenswear
Category dynamics: girlswear
Category dynamics: boyswear
Category dynamics: infantswear
Category dynamics: accessories
Spend per head
Online dynamics
WHERE PEOPLE SHOP
Channels of distribution
Market shares
Visited retailers
Retailer profiles
ASOS
John Lewis
Marks & Spencer
Ted Baker
Tesco
Competitor dynamics
HOW & WHY PEOPLE SHOP
Who shops and where they are located
What people purchase
Channels used by consumers
Fulfilment methods used by consumers
Frequency of shopping
What's important when purchasing clothing
Retailer recommendation
Shopping preferences
METHODOLOGY
What is included
Market sizing
List of Tables
Clothing spend by subcategory, 2019e and 2024e
Clothing spend per head by age group, 2019e
Clothing channel split, 2019e and 2024e
Five year market shares for the Top 10 retailers, 2014-2019e
Retailer competitor overlap for Top 10 players, 2019
Purchase penetration of clothing categories by demographic, 2019
Channel usage by demographic (instore, online, mail order & catalogue), 2019
Fulfilment methods used by demographic (home delivery, click & collect and third-party pickup), 2019
What's important when purchasing clothing, by demographic, 2019
What's important when purchasing clothing, by retailer, 2019
List of Figures
Total size of the clothing market by category, 2019e
Clothing share of total retail spending, 2014, 2019e and 2024e
Overall clothing: size of the market 2014-2024e
Overall clothing: inflation & volume, 2014-2024e
Category growth in clothing 2019e-2024e
Womenswear: category size and growth rates 2014-2024e
Women's outerwear: category size and growth rates 2014-2024e
Women's underwear: category size and growth rates 2014-2024e
Menswear: category size and growth rates 2014-2024e
Men's outerwear: category size and growth rates 2014-2024e
Men's underwear: category size and growth rates 2014-2024e
Childrenswear: category size and growth rates 2014-2024e
Girlswear: category size and growth rates 2014-2024e
Boyswear: category size and growth rates 2014-2024e
Infantswear: category size and growth rates 2014-2024e
Accessories: category and growth rates 2014-2024e
Clothing spend per head, 2019e-2024e, and per age group, 2019e
Online clothing penetration, 2014-2024e
Online clothing size and growth rates, 2014-2024e
Channel splits for clothing, 2019e and 2024e
Market shares of top 10 clothing retailers, 2018, 2019e
Top 20 most visited clothing retailers, 2019
ASOS: consumer dynamics and where else they shop, 2019
ASOS: clothing market share, 2014-2019e
John Lewis: consumer dynamics and where else they shop, 2019
John Lewis: clothing market share, 2014-2019e
M&S: consumer dynamics and where else they shop, 2019
M&S: clothing market share, 2014-2019e
Ted Baker: consumer dynamics and where else they shop, 2019
Ted Baker: clothing market share, 2014-2019e
Tesco: consumer dynamics and where else they shop, 2019
Tesco: clothing market share, 2014-2019e
Clothing shopper penetration by demographic and region, 2019
Profile of clothing shoppers by demographic and region, 2019
Purchase penetration at category level, 2019
Channel usage (instore, online and mail order/catalogue) 2018, 2019
Fulfilment method for clothing (home delivery, click & collect, third-party pickup), 2018 and 2019
Frequency of clothing purchases by demographic, 2019
What drives clothing purchases, 2018 and 2019
Likelihood of recommending a retailer to a friend, 2019
Views on clothing purchases, 2019
MAGAZINE