Fashion for Good is a global initiative trying to make fashion more sustainable

Fashion for Good is a global initiative trying to make fashion more sustainable

Innovations in garment fitting, recycling, intelligent machinery, and a virtual garment marketplace are among the solutions from the 12 new innovators joining the latest Fashion for Good-Plug and Play Accelerator Programme.

Launched in March 2017 by C&A Foundation, the corporate foundation affiliated with global retailer C&A, Fashion for Good is an industry-wide call for collaboration to help brands, retailers and manufacturers find more innovative and sustainable ways of producing fashion. Its Scaling Programme aims to fast-track the latest technologies for adoption across the apparel supply chain.

In this sixth batch, new focus areas include digital fitting solutions, reusable packaging, recycling, reworking and intelligent machinery, complimenting the innovations from previous batches which comprised new materials, dyeing and finishing, circular business models and traceability to name a few.

The innovators will receive mentoring, guidance on impact assessments, funding support and market validation from programme partners to spur the implementation of their innovations at scale.

The selected innovators of the sixth batch are:

Cadel Deinking: Cadel Deinking removes printed ink and labels from plastics and through mechanical recycling can produce high quality, high recycled-content pellets. The de-inking technology produces pellets of similar quality to that of new plastics and can be used in the same applications as new material.

Cocoon Biotech: Cocoon Biotech has developed a bio-technology platform designed to produce a bio-compatible silk protein. Its platform dissolves raw cocoon silk, post-consumer silk waste and supply chain waste into a liquid protein solution, from which fibre, liquids and gel materials can be produced.

The Fabricant: The Fabricant is a digital fashion house leading the fashion industry towards a new sector of digital only clothing – wasting nothing but data and exploiting nothing but imagination. The Fabricant specialises in photo-real 3D fashion design and animation which can be used in digital fashion editorials, digital clothing and occasional collections.

Frankie Collective: Frankie Collective is dedicated to reworking excess products into high-demand streetwear styles. Vintage garments and overstock that would otherwise end up in landfill are salvaged and reworked into contemporary items.

PreSize: PreSize is a 3D body scanning technology that uses any smartphone's camera input to find the best fit for the users' individual body. Unlike other smartphone fit solutions, PreSize is completely web-based and uses a video of the consumer to estimate key points of the body, ensuring a higher level of accuracy in measurements.

RE-NT: Based in Germany, RE-NT offers a circular, white-label rental service and online platform. Consumers have access to the latest fashion which they can rent and brands can still engage with their audience without having to deal with operations and logistics.

Resortecs: Resortecs produces a dissolvable stitching thread for easy repair and recycling of garments. Used in attaching trimmings, such as zippers, buttons, and fasteners, the threads are aimed at garment repair, recycling and reusing materials from unsold stock and dissolve when exposed to heat.

Returnity: Returnity creates custom-designed, reusable and recyclable shipping packaging for individuals and businesses, providing a sustainable packaging solution for better customer experience and engagement.

Smartex: Smartex uses a combination of IoT sensors and AI/machine learning software for the real-time inspection and detection of defects in fabric production. The technology helps textile manufactures improve production yields reducing defective production down to 0.1%.

Sozie: Sozie's approach to sizing is to use real-life consumers to produce fit and style feedback for garments that match the potential buyer's size and body type. 'Sozies' are given 24 hours to find garments in retail stores and report back with photos, style comments, and experience in fit. In time, a library is produced and shoppers can instantly browse content from consumers that match their body type.

Spintex: Spintex, a spin-out from the University of Oxford, manufactures pure and strong silk fibres. Fibres are spun from a water-based solution of dissolved silk fibres, sourced from among others, post-consumer waste streams. The technology platform can create bespoke fibres and materials.

Unspun: Unspun is an on-demand apparel company that uses 3D scanning and fit algorithms to generate digital consumer sizing. Using the 3D information, it creates a pair of customised jeans that fit perfectly through 3D weaving. The technique eliminates back-end inventory, reduces wasteful processes and ultimately increases the lifespan and wear-ability of garments.

Last week, Fashion for Good announced the launch of the new Good Fashion Fund that will finance investments in supply chain innovations in India, Bangladesh and Vietnam so that manufacturers can improve their environmental and social impacts. With a target size of US$60m, it is said to be the first investment fund focused solely on driving the implementation of innovative solutions in the fashion industry.