The 24 companies that have signed up also include Bally, El Corte Ingles, and Paul & Joe – and take the total number of signatories to 56

The 24 companies that have signed up also include Bally, El Corte Ingles, and Paul & Joe – and take the total number of signatories to 56

Decathlon, Gant and Mango are among the latest 24 companies to join a new coalition that has pledged to set practical steps to reduce the environmental impact of the apparel industry.

The brands and retailers have signed the Fashion Pact, which was unveiled by French President Emmanuel Macron and François-Henri Pinault, CEO of luxury goods group Kering, in August.

Stated goals are designed to "meet the pressing global environmental issues of this era," and include eliminating single-use plastics, using renewable energy and promoting regenerative agriculture.

The 24 companies that have signed up also include Bally, El Corte Ingles, and Paul & Joe – and take the total number of signatories to 56 and the number of brands involved to around 250.

Representatives of the companies that signed the Fashion Pact met for the first time last week in Paris to define the organisational arrangements for the coalition.

Discussions at the meeting focused on the governance of the Fashion Pact, the organisation of the work to be carried out by its members, as well as the translation of their commitments into practical goals.

The Fashion Pact is the latest in a long line of apparel industry initiatives to reduce the industry's negative environmental impact, and will address what it says are "achievable" priorities in three key areas: Climate, Biodiversity and Oceans.

While its launch was welcomed, the initial fanfare has now given way to a degree of scepticism as to whether this pact really will change the fashion industry's environmental trajectory for the better.

One concern is that the Fashion Pact is not legally binding: it's simply a voluntary set of guidelines. The signatories will implement proposed changes to their own operations – yet there won't be any punitive measures if they fail to live up to their commitments. 

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