The American Apparel & Footwear Association (AAFA) has unveiled a series of country guides to help its members enter new international markets.

The country profile resources are tailored to provide AAFA members with key insights on the challenges of entering new high-interest countries.

The first guides, covering Brazil, Russia, India and China, are the beginning of a series that will be unveiled over the next few months.

"A growing share of AAFA's membership is finding a global strategy can pay off," said AAFA president and CEO Kevin Burke.

"Over the next five years, we anticipate nearly every single AAFA member will be present in multiple markets, and it's our job to equip them with the needed intelligence to make smart decisions. The US apparel and footwear industry's ambitious international growth strategy will require a keen sense of both tariff and non-tariff issues that regulate global trade. This is where AAFA has found a role through our international country profiles in helping create an environment conducive to furthering the US apparel and footwear industry's success."

Each profile will outline key issues before market penetration is possible including:

  • Notable preferential treatment agreements that may affect duty rates and the import process.
  • Market access including tariffs and fees; import procedures such as required documents for customs declarations, import licenses, and relevant cargo certifications; and, any import restrictions that are in place including tariff and non-tariff barriers.
  • Labelling requirements for both apparel and footwear as well as the relevant legislation for compliance.
  • Product safety and restricted substances including a link to AAFA's Restricted Substance List and global drawstring chart.
  • Intellectual property rights focusing on trademark registration for foreign bodies.