US apparel retailer Abercrombie & Fitch (A&F) has revealed the locations of its two college campus locations, which it aims to use as "learning labs", providing insight into operating small spaces with an omnichannel platform.

Due to open next month, the stores will be located at the Gateway-University District, serving The Ohio State University neighbourhood in Columbus, Ohio, and at University Village near the University of Southern California, in Los Angeles.

"Our campus stores, built on a small footprint and with full omni-functionality, will also serve as unique learning labs, providing us with insights into driving productivity from more compact stores, omnichannel integration, and leveraging store-centric experiential marketing," says Stacia Andersen, brand president of Abercrombie & Fitch.

The stores, Abercrombie says, will create new brand experiences directly in the middle of college campuses, which hits a population spanning the retailer's "target bullseye" and those customers coming into it.

Each of the locations, which will be half the size of an average US A&F store, will be fully integrated with omnichannel functionalities including a 30-inch interactive screen to allow customers to shop Abercrombie's entire e-commerce site. Items added to cart can be moved to the user's app or the register in the physical store to check out. Consumers will also be able to order in store, collect online orders, and ship from the store directly.

In addition, Abercrombie says it will hold on-campus events in the new spaces in a bid to drive traffic.