• Serial production is up and running at Adidas's second Speedfactory facility in Atlanta.
  • The AM4NYC running shoe has been produced at the site went into retail today.
  • Over the next few months, Adidas says it will continue to gradually ramp up full-scale production with a view to producing 1m pairs of shoes per year at the two facilities in the mid-term.
With launch of Adidas AM4NYC, serial production is officially up and running at the Atlanta Speedfactory

With launch of Adidas AM4NYC, serial production is officially up and running at the Atlanta Speedfactory

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Sportswear giant Adidas has beginning to ramp up production at its Atlanta Speedfactory, with the Made for New York City (AM4NYC) running shoe reaching retail today (27 April).

The company told just-style it will continue to gradually ramp up full-scale production at its Speedfactory facilities in Atlanta and Ansbach (Germany), with production volumes to reach 1 million pairs per year in the mid-term – 500,000 per year per factory.

However, this compares with 403m pairs of shoes – more than 1m shoes per day – produced through the company's traditional supply chain last year.

With its automated and robot-led production lines, manufacturing flexibility and proximity to consumers, the Speedfactory concept enables accelerated speed to market – three times faster than the standard production times – allowing for quicker response time to trends and shifts in the marketplace.

It adds the current industry standard for production (from ideation, to design, to production, to shipping) is 18 months. Adidas hopes to reduce this from months to weeks with Speedfactories as part of its global strategic business plan, of which speed is a key pillar.

In 2017, the company's net sales shares of speed-enabled products increased to 28% globally, and by 2020 it wants to increase its share of speed-enabled products to at least 50%.

Adidas explains through its manufacturing flexibility and proximity to consumers, Speedfactory enables accelerated speed to market – three times faster than the standard production times – allowing for quicker response time to trends and shifts in the marketplace.

Other benefits from the concept include a shift to mass personalisation, efficiency, and greater sustainability by bringing production closer to the end consumer, slashing transportation costs.

"The AM4NYC shoe demonstrates the potential of Adidas Speedfactory to set a new benchmark for performance products by using an advanced digital and data-driven processes, and bringing in local runners to be a part of this future of footwear creation," says Ben Herath, vice president of design for Adidas Running.

"This latest launch in the expanding product portfolio of Speedfactory is a testament to our team successfully challenging conventional ways of design and production, embracing technology to evolve our work, and pushing boundaries on the performance of running footwear."

The group first announced Atlanta as the location of  its second Speedfactory facility in August 2016. Following in the wake of the Ansbach, Germany, location, the more than 74,000 sq ft factory focuses on running footwear and uses robotic technology in automated modular production cells to combine fast response with the flexibility to offer products that are uniquely customised for individual consumers.

With the AM4NYC running shoe, Adidas analysed years of aggregated sport science data on running movement, and used it to develop a specialised fit that provides maximum heel and midfoot lock down with minimal weight.

This data-driven upper design was then verified with local expert runners before being brought to life at Speedfactory Atlanta through a unique process of fit programming where tension patches are digitally mapped onto the shoe upper, puzzling together varying stretch and stiffness for a precise fit that delivers the best stability and agility.